2018-19

Permanent URI for this collection

Now showing 1 - 1 of 1

Tours & Travel Management
(2019-09-09T11:14:39Z) Harish Kumar, S
The importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. A marketing decision support system (MDSS) can be of particular importance as it supports organizations in collecting, storing, processing, and disseminating information, and in the decision-making process by provid- ing forecasts and decision models (Little 1979). The following article provides insights into a successful implementation of a MDSS in tourism. Based on findings on the analysis of the system’s protocol files, it discusses the information needs in tourism management.