2015-16

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A Study on Customer Satisfaction of Sukra TVS
(2016-09-07T13:25:10Z) Lakkesh, R
The study was related to consumer behavior and their views towards TVS motorcycles ● The Bangalore area was chosen for survey where 100 respondents were interviewed with the help of the questionnaire. ● Students are dominators in using this vehicle. ● TVS SCOOTY and TVS APACHE is being used more by the respondents compared to other model by the respondents because of its performance. ● Through the study it was revealed that friends are influencing factors for the purchase of the vehicle. ● Maintenance cost is considered to be too high. ● Brand or company image has played important role in selection of the bike by the consumers. ● Selection of TVS motorcycles is used for different reasons as follows Excellent road grip High mileage Safety Elegant look ● TVS motorcycle