2016-17

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A Study on Customer Satisfaction Towards Airtel Telemedia Services
(2017-07-31T14:14:58Z) Thrilekha S, Reddy
Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others. A human need is a state of deprivation of some basic satisfaction people require, such as food, clothing, shelter safety belonging, esteem etc. for survival. They are not created by society or by marketers. They exist in the very texture of human biology and the human condition. Demands are wants for specific products that are backed by an ability and willingness to buy them. Wants become demands when purchasing power becomes the consideration. Many people want a Mercedes, but only a few are able and willing to buy one. Companies must therefore measure not only how many people notice their product but also more important how many would actually be willing and able to buy it. Marketing management is the process of planning and executing the concept, pricing, promotion and distribution, of services and ideas to create exchanges with target groups that satisfy customers and