2019-20

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Browsing 2019-20 by Author "ANKITA, CHAUBEY"

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    A Study on Consumer Behaviour in QSRS (Quick Service Restaurants) in USA Market
    (2020-09-30T07:24:33Z) ANKITA, CHAUBEY
    I have done my project in Infovision with the title of “A STUDY OF CONSUMER BEHAVIOUR IN THE QUICK SERVICE RESTAURENT IN USA MARKET”. The Object behind this project is to focus on the USA consumers in choosing the Quick service restaurant or QSR which offer certain food items that require minimal preparation time and are delivered through quick services. Typically, quick service restaurants cater to fast food items over a limited menu as they can be cooked in lesser time with minimum possible variation. Quick service restaurants have much variety when it comes to the type of service they offer. There are also drive-through restaurants, which do not offer any tables or seats but rather collect the order and deliver it through a single counter. The orders are generally pre prepared and are highly standardized with no room for customization. These types of businesses don’t rely on margin over their services rather rely on the frequency of footfall. A key strategy used by quick service restaurants is the bundle pricing. QSR combine their food items on the menu into a bundle of complementary meals for example McDonald’s value meal of fries, a soft drink and a burger. Usually customers prefer these meals over individual food items as the former creates a sense of value addition and diversity to their expenditure. For the retailers, they give attractive discounts over bundled meals and set a substantial profit margin to lure from these offerings.