2019-20

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Browsing 2019-20 by Author "ARVIND, M"

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    A Study on Customer Satisfaction Towards Fastrack
    (2020-09-30T07:34:48Z) ARVIND, M
    Customer satisfaction plays a important role in the growth of the business. That is every organization has to study the customer wants and needs and also their expectation that which features of our company product will satisfy them. These all care should be taken know the customer satisfaction. Customer satisfaction is a very important tool in the overall development of a company and to be a competitive. Due to global competition the primary work of any company is to attract customers and maintaining their relationships with the firm. So, to improve the sale the firm has to look after customer satisfaction that is it will boost the sales, increase profit and increase the customer loyalty and customer retention which is so important for the success of any organization. Fastrack was launched in the year 1998, which is a brand of the major watch manufacturing company of India Titan. As it was launched on 1998 but it came to limelight in the year 2005 and became as an independent brand by mainly targeting the urban youth and fashion segment. This study is on Customer satisfaction towards Fastrack Brands which mainly focus on the satisfaction level and customer opinion about the Fastrack Brand and also to know how well the product is working in the market. This will specifically explain the customer willingness and also the livingness of the customer what kind of products they want and which of the products features will satisfy them. And this study also showcases on the strength and weakness of the Fastrack product and even opportunities and threats to the company which will really help in making a good strategy and improve the product and requirement according to that. Information is collected through Primary and Secondary data from various official website. The primary data is collected through 80 customers of the Fastrack by using questionnaire. Secondary data is collected through referring various books, articles, company website and through internet source. Based on the findings majority of the customers are satisfied by the variety of the products that is offered by the Fastrack. Many of the customers are not aware of the after-purchase service. The trendy looks, advanced technology in manufacturing the products and the unique designs which made customers more satisfied on their brand.