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Browsing BBA by Author "Amita, Agrawal"

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    Challenges faced by ecommerce giant - Flipkart
    (2016-03-31T08:05:50Z) Amita, Agrawal
    The buying and selling of products and services by businesses and consumers through an electronic medium is Ecommerce. The first ecommerce website in India was established in 2002 and it was IRCTC. On similar lines “Flipkart” pioneered as India first online shopping portal. Though it has the first movers advantage, with a valuation @ $ 15.4 Billion (May 2015), the competition is immensely intense due to the entry to many domestic players and foreign giant Amazon in Indian ecommerce world. It is here that customers play and important role in sustainability and profitability of online sellers. Amidst this war it is essential to correctly position the brand image and ensure customer retention. This study focuses on identifying SWOT of Flipkart, its competitor, challenges faced and suggestions for maintaining profit and customer loyalty in this competitive environment
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    CRM at Preschool- New Millennium Challenges
    (2014-09-29T08:07:32Z) Amita, Agrawal
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    Gender : A Socio - Cultural Construct
    (2014-03-05T06:55:36Z) Amita, Agrawal
    India may be an emerging economic powerhouse, the Constitution ensures gender equality as a fundamental right but at the same time various acts have been passed and measures been taken for positive discrimination in favor of women but the results have not been fruitful. The term ‘Gender’ is rarely interpreted in its right sense. Sex is referred to biological differences in men and women whereas gender is the range of physical, biological, mental and behavioral characteristics pertaining to, and differentiating between, masculinity and femininity. Today, gender is constructed on social and cultural background. It is essential to understand sex-gender distinction. Our beliefs, behaviors, and thoughts are not set in stone; rather, they adapt to the society and cultural conditions in which we are raised. Since ages we are made to believe that the different roles and status accorded to men and women across societies are fixed by sex, and that they are natural and therefore not changeable. Gender construction in society starts at birth with introduction of the sex category, continues with the culture in which they are brought up, to the choice of school, profession and so on .Gender today is a socio cultural institution in itself. This study focuses on the prevailing gender inequalities in the light of socio cultural background and the measures which can be taken to overcome them.