2016-17

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Browsing 2016-17 by Author "ABHILASH, GANESH"

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    A STUDY ON THE EFFECTIVENESS OF PROMOTIONAL ACTIVITIES ON NS ASAFOETIDA
    (2017-08-14T09:43:55Z) ABHILASH, GANESH
    The Project Titled “A Study On the effectiveness of promotional activities of NS Asafoetida” is conducted to know about promoting and how it’s effective. For the study primary data collected with the help of questionnaire. The project is trying to know about the promotional effectiveness of the brand and its products and how it helps in the growth of company. This study helps to understand the customer view and perception about the brand and its products. it will also helps to find out the satisfaction level. Promotion is the final element in the marketing mix. The manufacturer has to take effective steps in meeting the consumer in the market after taking the decision relating to the nature of products, its price and its distribution. The present age is of consumer-oriented markets and therefore, it is the responsibility of manufacturer to know what is required by the buyers This project is mainly based to attain the effectiveness of the sales promotion activities. it also helps in studying the strategies used for promotion. The study analyses the brand popularity of NS asafoetida and its products. Consumer feedback is also being evaluated. In this study, it has been observed that NS brand created a very good brand image among the minds of the consumers. The main reason for this is quality product offered to the consumers. Building good impressions about the product in the customers mind is difficult but the customers had good impression on NS. It’s clear that how promotional activities are very important to promote the product in the market and maintaining the consistence in the market, and it is a toughest job. The main strategy the brand implemented is through visual advertisements and concentrated more on opening up outlets in and around the state. The importance given for the promotional activities for the products is comparatively low but it has a good brand name in the market as well as in the perception of the customers.