2016-17

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Browsing 2016-17 by Author "ANUP, RAMACHANDRA SANE"

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    CUSTOMER RESPONSES TOWARDS LITTLE APP
    (2017-08-14T09:30:23Z) ANUP, RAMACHANDRA SANE
    A study report titled “customer responses towards Little app". The present study is initiated to determine the factors that drive success when marketing to customer using mobile technologies. This study will investigate why consumers accept or reject mobile marketing approaches with a particular focus on little app. Social network has become increasingly popular, especially in today’s mobile phones. Cell phone technology nowadays allows innovation applications to be implemented in many forms. In order to satisfy the large number of cell phone customers, the mobile phone industry is making improvements in cell phone hardware and software. Hence the science fiction devices of yesteryear have become reality. Cellular phones today are remarkable in their advancement. Whereas cell phones of yesterday were useful simply as communication devices but for many people today a cell phone is not only just a tool to communicate with others; it serves also as alarm clock, calculator, internet browser, notepad, camera, calendar, music player, voice recorder, GPS and computer game. This has been made possible with the advancement of cell phones. Today, cell phones are not just telephones; they are small computers with heavy processing power. Mind-set of the purchaser performs foremost role. Clients are prompted by way of distinctive social, psychological and behavioral state of affairs. Wherein achieve purchaser’s fee, beliefs, mind-set, engagement with brands or services are extraordinarily differs. So to find out the purchaser mindset in number one statistics were taken and secondary facts are used. In case of primary facts had been established questionnaires with each open ended and close ended questions that consist of all the requirement of the media works, personal ltd needed and the questionnaire is connected inside the Appendix. Secondary is gathered from journals, magazines, university library books, with the use of search engines like Google, yahoo, ask.Com, and eighty two responses had been taken for the studies. One recent development in cell phone usage is online restaurant reviews. Before deciding what to eat for dinner or stepping into restaurant, people will often consult restaurant reviews through their smart phones. In order to help people search and order food with their smart phone, my post graduate project is “A STUDY ON CUSTOMER RESPONSES TOWARDS LITTLE APP”.