2016-17

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Browsing 2016-17 by Author "AVINASH, GANESH VP"

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    A STUDY ON CUSTOMERS’ ATTITUDE TOWARDS BELOW THE LINE MARKETING STRATEGIES OF JUST BOOKS LIBRARY
    (2017-08-14T09:41:19Z) AVINASH, GANESH VP
    The project titled “A STUDY ON CUSTOMER SATISFACTION OF HOME CREDIT INDIA PVT LTD” is conducted to know about marketing and how it’s effective. For the study primary data collected with the help of questionnaire. The project is trying to know about the customer satisfaction of all the loans provided by HCIF and how it helps in the growth of company. This study is help to understand the customer view and perception about the loans provided by the company .It will also helps to find out the satisfaction level of customer towards the after sale services of the company. This project is based to find whether the customers of home credit are satisfied on loan and services. To suggest company some methods to satisfy the customers. To analyze the factors that attracted the customers to take loan from home credit. To find out the factors influencing customer satisfaction on home credit. To find why customer want to choose Home credit instead of other financial companies. This project aims to find the taste and preferences of the customers and to learn more about the current market trend. From the study we can say that customer satisfaction play a vital role in private financing sector. Home Credit offers a wide variety of loan scheme for meeting satisfactory needs of the customers. Due to the dynamic change in the taste preference of the customers many companies are brining innovative products. Thus home credit makes it possible for the customers to purchase the innovative products on an installment basis thereby reducing the burden of making a single payment Customer satisfaction survey is the process to monitor the satisfaction quotient of their people. In internal satisfaction surveys therefore tracks the return on your investments in keeping your people happy, high salaries, a quality culture, a healthy work environment. Last, but not the least internal customer satisfaction survey helps in finding the critical areas, which need further improvement.