2016-17

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Browsing 2016-17 by Author "AVINASH, KUMAR"

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    UNDERSTANDING THE CONSUMER BUYING BEHAVIOUR OF DIGITAL ERA WITH REFERENCE TO GO-WEB TECHNOLOGIES PVT LTD
    (2017-08-14T09:01:05Z) AVINASH, KUMAR
    This project was written after getting the first-hand experience from Digital media marketing. This project explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, concepts of digital marketing, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole project the reader can able to understand the reason behind growing digital media marketing. Title of the Report is “Analysing the consumer buying behaviour in digital era” and Objectives of the project is to understand the requirement of clients, formulating strategies for clients, executing those strategies to achieve their brand objectives and understand the change in consumer buying behaviour in digital era. I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.