2016-17

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IDENTIFYING EFFECTIVE MARKETING AND SALES STRATEGY FOR MEDICINE WITH REFERENCE TO MEDOPHARM LTD
(2017-08-16T06:45:39Z) Ashwini, S.D
This study is based on identifying effective marketing and sales strategy with reference to medicine in medopharm. The main objective of the study is to study effective marketing and sales strategies adopted in medopharm industry and also to examine the key variables having strong control on effective marketing and sales strategies in the company. As part of the methodology both primary and secondary technique of data collection were adopted for the study. A description study was commenced in order to ascertain and be able to portray the characteristics of the variable of interest in a situation. The sample size for this study comprises of 100 respondents and the sampling technique used in the study is convenience sampling. The survey is being conducted within the Bangalore city. The study has been conducted based on survey with the help of the questionnaire. The major findings based on the observation and analysis revealed that majority of customer has reasonable opinion on Medopharm industry. The main objective of the study is to identifying the marketing and sales strategy of the company, to identify possible area of upgrading in Medopharm products.