2018-19

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Browsing 2018-19 by Author "BHARATH GOWDA T R"

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    CUSTOMER SATISFACTION TOWARDS ADVAITH HYUNDAI SALES AND SERVICE
    (2019-07-24T07:42:25Z) BHARATH GOWDA T R
    The study is undertaken at Advaith Hyundai Sales and Service. This study was carried out to know the significance of Customer satisfaction of Advaith Hyundai Sales and Service. Company and to know about the trends by the other companies of the same industry. Customer satisfaction is important for building brand awareness and also Building a strong brand is widely recognized as an effective means of securing a competitive edge and capturing market share. Strategies designed towards brand building invariably consider brand equity as a key component. Plenty evidence exists to show that building strong brand equity positively impacts on consumer attitudes and purchase intentions. Customer satisfaction is also deemed responsible for how a brand performs and the successful introduction of brand extensions. Research suggests that Customer satisfaction becomes even more important in competitive markets. It has been previously stated that defining a brand’s personality permits comparison with rival brands and greater understanding of what consumers extract from their different experiences and encounters with the brand. On the evidence here, sales managers can also exploit brand personality dimensions with respect to positioning of the brand and increasing their awareness of what their target market needs. They are advised to create campaigns to help the process of developing and enhancing brand personalities which reflect the key dimensions associated with cars. Particular focus is recommended on the four dimensions identified as having the greatest effect on brand equity. The methodology has been custom-made through Questionnaire with Personal Interview and the results obtained according to the questions asked .the researcher has used both open-ended and close-ended questions in the questionnaire. With given Restricted sample size of the employees of different departments all efforts have made to make sure that data is collected and analysed.