2018-19

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Browsing 2018-19 by Author "R ROGER DANIEL, FERNANDO"

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    Social Media Management to Create Brand Awareness
    (2019-07-24T10:00:09Z) R ROGER DANIEL, FERNANDO
    Social Media Management to Create Brand Awareness is the title of the report. The report mainly revolves around the topic of what is the necessity of brand awareness in the market and using social media to induce said awareness. Living in the world where more than a billion users surfing videos, post and all that in between through their social media profiles have opened a platform for introducing brands into the platform. Creating brand awareness using social media has become cheap in comparison with traditional brand awareness strategies as building a profile online is free. With platforms themself promoting social media advertising the rise of social media influencers and controllable ad campaigns can be used to the full potential by these rising brands. Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation between social media communication marketing with company's brand awareness in social media. The objectives of the study is to Create Customer-brand Awareness, to Promote a Companies product and to Add Value to the business. Brand awareness can be built by targeting the right customer base they can resonate with. And the three mentioned points are the end result of brand awareness. The data collection tool was with the use of questionnaire sent to 100 people on a random basis to find out whether they have knowledge of the brand in this case travelXOXO. Observation of competitors and study of competitors are also used as strong data points.