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A Study on Sale Promotion and Advertising at Melody Hero Auto Pvt.Ltd, Ernakulan
(2017-04-25T10:16:29Z) Bibin, Joy
The main aim of any business is to earn maximum profit and this is possible only through maximum sales. The maximum sales can be achieved by using various techniques of sales promotion. Sales promotion includes those marketing activities, other then personal selling, advertising and publicity, that stimulates consumers purchasing and dealers effectiveness such as window display, shows and expositions, demonstrations etc. Sales promotion is concerned with the creation, application and dissemination of materials and techniques that supplement advertising and personal selling. Sales promotion makes use of direct mail, catalogues, trade shows, sales contents, premiums, samples, window display and other aids. Its purpose is to sell a certain brands and to make consumers more eager to buy that brand. Personal selling and advertising do include prospects to make their decisions. ‗Sales promotion provides an extra stimulus‘