Browsing by Author "Adarsh Murthy, S P"

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    A Study on Brand Awareness of Orient Bell among Architects in Bangalore City
    (2016-08-18T10:10:59Z) Adarsh Murthy, S P
    As a part of our curriculum a project work entitled “A STUDY ON BRANDAWARENESS OF ORIENT BELL AMONG ARCHITECTS IN BANGLORE CITY” was undertaken during forth semester. This study shows the company profile, Industry Profile, Product profile, SWOT Analysis of ORIENT BELL along with the problem taken for study. In this study the required information was collected in two ways: 1. Through Questionnaire 2. Website, books and company report etc. Primary data was collected using a questionnaire. The target customers of the study consist of architects. Based on study, certain inference has been drawn and a few suggestions have been made for the improvement of brand awareness concerned to orient bell. This study revealed some useful insights related to brand awareness among architects respect to orient bell. To sum-up, this study is expected to help the orient bell, in terms of improving or considering those factors where corrective action can be taken.