Browsing by Author "Kavya, G"
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Item A Study On Comparative Analysis Of Life Insurance Products of ICICI Prudential Life Insurance, With Bharati AXA Life Insurance(2015-12-16T10:05:35Z) Kavya, GComparative analysis is side by side examination of two or more alternatives, processes, products, qualification, sets of data, systems etc., to determine if they enough common ground, equivalence or similarities to permit a meaningful comparative analysis This study will help in creating awareness among people about the importance and benefits of Life Insurance that will help in creating interest of people in life insurance products and ultimately in the growth of insurance industry that will contribute to the growth of Indian economy and last in the growth of World economy. Study about out in this highly competitive scenario, this study will also help people to know about the various plans and in selecting the best insurance plan among the available plans according to in their needs. This study, an attempt has been made to compare the Child Plan, Pension Plan & Term Plan of Top company viz. ICICI Prudential Life Insurance, with BHARTI AXA Life Insurance which helps the company know about the plans of other companies and their competitive advantage over Aviva life‘s plan. That will help company to make more competitive plans and to gain the competitive advantages over its competitor and ultimately by increasing the sale of the company, increase its market share.