Browsing by Author "Manjunath, KG"

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    Research Study on Brand Awareness with Respect to Littlebees.com
    (2016-08-10T12:56:41Z) Manjunath, KG
    The internship has been done at littlebees.com. The study was done under the Title of Research study on brand awareness with respect to littlebees.com at doddakannelli, sarjapur road, Bangalore. The introduction part gives the complete information about problem of the statement, objectives of the study, need for the study, scope of the study, sources of data, research methodology, and limitation of the study. The second chapter gives the detail information about the industry profile, company vision, mission, company products, SWOT analysis, competitors and quality polices. The third chapter tells about theoretical background of the study. Fourth chapter is analysis and interpretation it tells about the customer response in the form of tables and graph. For this project SPSS and Excel tool is used for analysis and interpretation. Finally findings done by keeping in the mind objectives and data analysis, suggestion is done on the basis of recommendations of customer response. This project is done for the period of Ten weeks with proper guides of internal and external. So by using questionnaire and suitable research methodology is used for the project This project was done through the help of structure questionnaire. The data has been collected from the customers of littlebees.com. The collected data helped me a lot to give suitable findings, suggestions and conclusions based on the analysis of the data and interpretations. It might be help the company to improve the brand awareness by implementing promoting strategies and follow up suggestions given by customers.