Browsing by Author "Meda Maneesha 1NH23BA082"
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Item A Study On Portfolio Management Strategies For Retail Investors(NHCE, 2025) Meda Maneesha 1NH23BA082The Indian financial markets have witnessed an unprecedented transformation in retail investor participation concluded the past decade, with the number of demat accounts surging from approximately 2 crores in 2014 to over 8 crores by 2024. This remarkable growth, accelerated by the COVID-19 pandemic and the digitization of financial services, has fundamentally altered the investment landscape and created new challenges and opportunities for individual investors. The democratization of market access through platforms like Zerodha, Groww, and Upstox, combined with the proliferation of mutual funds, ETFs, and systematic investment plans, has empowered millions of retail investors to participate directly in wealth creation through equity markets. However, this unprecedented access has also exposed the critical gap between theoretical portfolio management principles and their practical implementation among small investors with limited capital, knowledge, and experience. This thorough investigation, "A Study on Portfolio Management Strategies for Retail Investors," tackles the pressing need to comprehend and assess the efficacy of several portfolio management techniques that are especially suited to the particular situation of Indian retail investors. While extensive academic literature exists on portfolio optimization and asset allocation, most research focuses on institutional investors or high-net-worth individuals with substantial resources and professional management support. The distinct challenges faced by retail investors—including limited capital for diversification, proportionally higher transaction costs, behavioural biases amplified by emotional decision-making, and lack of sophisticated analytical tools—require specialized research and tailored solutions that existing literature inadequately addresses.