Browsing by Author "PAVAN, KUMAR T"

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    COMPARATIVE ANALYSIS OF CRM USED IN B2B INDUSTRIES
    (2017-08-12T11:03:25Z) PAVAN, KUMAR T
    Customer Relationship Management (CRM) is a Combination of people, processes, and technology that seeks to provide understanding of customer needs, to support a business strategy and to build long term relationship with customers. It is an integrated approach in managing relationships by focusing on customer retention and relationship development. CRM enables organizations to know their customer better and to build good relationship with customers. CRM aims to communicate a customer-oriented culture within the organization. Companies that successfully implement CRM will reap the rewards in customer loyalty and long run profitability. CRM, an integration of information technology and relationship marketing, provides the infrastructure that facilitates long-term relationship with customer at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. Pharmaceutical industry is struggling for developing and maintaining the relation with the customers for that, sales representatives are trying to develop relation with all the stakeholders viz. Doctor, Stockist and Retailers i.e. Chemist but ultimate consumer of pharmaceutical product is patient. Present research highlights relationship between each stakeholder in pharmaceutical marketing and the use of relationship for business development. The integration of CRM and B2B will benefit all related parties in business processes, including sales, marketing, customer service, and information support. Different kinds of CRM systems provide different advantages to the company. Before you buy and implement a system, it is important to look at the long-term strategy you have for your company and the services you wish to be able to provide to your customers. This is important to make sure that the kind of CRM software solutions you select is the best option for maximizing your sales volume and boosting your business.