Browsing by Author "ROSHAN PARUCHURI, B2015360"

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    PROJECT REPORT ON A STUDY ON CUSTOMER SATISFACTION AT ICICI PRUDENTIAL LIFE INSURANCE
    (NHC, 2025) ROSHAN PARUCHURI, B2015360
    Private insurance is a concept which is new and fast emerging in the world of insurance where changes have become a necessity for insurance companies to survive in this competitive environment not only from the public and private sector insurance companies but also from the foreign insurance companies. The objective of the research is to explore the various products, which a private insurance companies deals into, and the systematic process involved to match client requirements with the right kind of product. Through this research one of the main objectives is to explore the reason why most of the insurance companies are injecting private insurance as business profile to their set of service offerings. Though private insurance evolved in late 80's in Asia, in India it is not more than 8 years old. ICICI started it in Aug 2002 and since then it has been a remarkable success. Today there are enormous solutions to cater client needs but what suits best to a client is where private insurance fits in. Every client will have different needs, liking and preferences. So, a customized portfolio for every client is the need of the day. This research and project will highlight more on the product portfolio of ICICI Private Insurance, how they have changed or innovatively structured to be attractive and competitive.