Browsing by Author "SUNIL VENKATRAMAN BHAT 1NH23BA160"
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Item Role of Artificial Intelligence in Personalizing Customer Experience in E-Commerce(New Horizon College of Engineering, 2025) SUNIL VENKATRAMAN BHAT 1NH23BA160Artificial Intelligence (AI) is rapidly changing how e-commerce companies interact with their customers. This project dives into the role AI plays in transforming the customer experience — especially how it enables real-time personalization — using Zepto as a case study. AI tools like chatbots, recommendation engines, voice assistants, and customer segmentation models are becoming essential in online shopping. These technologies help businesses better understand customer behavior, buying patterns, and preferences, ultimately creating a more seamless and satisfying shopping experience. This study focuses on how AI supports smarter decision-making, strengthens customer relationships, and boosts sales performance.