Browsing by Author "Sancharan, Roy"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The Digitization of Word-of-Mouth in Travel and Tourism
    (2015-03-05T09:42:01Z) Sancharan, Roy; Sheelan, Misra
    The research paper investigates the influence of hotel guest reviews on customer hotel preferences in the context of online hotels’ booking applying a conjoint design. The empirical research shows that the subjects’ willingness to pay is significantly higher than their reference price for hotels. In addition to that, the results of this study indicate that reviews on the hotel in general and on the hotel’s rooms are perceived the most useful for consumers reading reviews.
  • Thumbnail Image
    Item
    Evaluating the information technology enablers in travel and Tourism industry
    (2015-05-19T08:45:14Z) Sancharan, Roy; Sheelan, Misra
    The information technology (IT) is found to be a significant predictor of travel and tourism (T&T) competitiveness. The paper begins with a literature review to investigate the IT enablers in the Indian T&T sector. The purpose of the research paper is to identify the IT growth enablers of the Travel and tourism (T&T) in India. This paper also establishes a hierarchical relationship among the IT enablers affecting the growth of T&T. Interpretive Structural Modelling (ISM) has been utilised to identify how these enablers are related. The IT growth enablers are also modelled to find their role and mutual influence. This research will also help to formulate the strategies to overcome challenges in T&T industry. The research found that the dependent enablers are Individual usage, Economic Impacts, Social Impacts and Market Environment. Independent enablers are Skills, Political and Regulatory framework, Business and innovation environment, Infrastructure and digital content, Affordability and Business usage. The Government is an autonomous enabler. No enabler is linkage.