Browsing by Author "Tarun, B A"

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    Customer Satisfaction with Reference to Ravindu Toyota
    (2018-10-10T10:50:55Z) Tarun, B A
    The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. The Chartered Institute of Marketing define marketing as 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably' If we look at this definition in more detail Marketing is a management responsibility and should not be solely left to junior members of staff. Marketing requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success.
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    A Study on Customer Satisfction with Reference to Ravindu Toyota
    (2020-08-11T06:11:31Z) Tarun, B A