Browsing by Author "Venkatesh, R"

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    A Study on Brand Image of Home Colors Products with Respect to Parameshwari Exports Pvt. Ltd
    (2016-07-27T11:41:07Z) Venkatesh, R
    The textile sector is one of the booms for the Indian economy, which has generated huge employment for both the skilled and unskilled labors. After the Agriculture sector the textile sector has generated huge employment opportunities in India. More than One-Fifth of the working population is dependent on this sector for employment. Parameshwari Exports Pvt Ltd is one of the leading manufacturers of textile products and home furnishing items from a wide range of variety like Curtains, Cushion Covers, Table Linen, Mats & Throws, Kitchen Linen, Bed Linen, Towels, Bedspreads, Bed Covers, Bed Quilt, Duvet Cover, Table Cover, Floor Cushions, Curtain Valance, Pillow Cover, Throws And Furnishing Fabrics, Napkins. It was a good experience doing the internship on “A study on Brand Image of Home Colors Products with respect to Parameshwari Textiles Pvt Ltd”. The researcher tried my level best to know the various departments and functions of the company, from production to marketing of the home furnishing Products during the Internship study. The collection of data was done through a structured questionnaire and personal interview with the customers through online and offline methods. The size of the sample was 100 by the simple random sampling method. The collected data is evaluated. Most of the customers have a good opinion and reviews about the Brand Image of Home Colors products. In this report the researcher attempted to know about the Brand Image of Home Colors Products, which may help the marketing department of the Parameshwari Exports Pvt Ltd Company as well. The study is focused mainly on the respondent’s perception of the Home Colors Products. This study raises that more advertisements are needed for the product and company development with the help of Brand Ambassadors which will entirely play a major role in the brand development of the Home colors products and also to build the image of the Company. It can be concluded that Home Colors is one of the brand that has entered the market, which influences the daily life of the customers. Parameshwari Exports Pvt Ltd is an organization, which strives hard for developing a strong Brand Image. This project at the end reveals some suggestions, which can help, in the higher increase of sales.