2023-24
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Item The evolution of payment systems: from cash to contactless and beyond(NHCE, 2024) Shreedevi S Patil 1NH22BA146Of all the changes that have swept through our financial landscape on a global scale in recent years, perhaps payment systems (and their convergence into efforts such as checkout buttons) represent some of the most significant evolutions. Traditionally people and businesses have exchanged value through cash and checks, but the shift to digital contactless payments has caused a fundamentally change in how these participants interact with one another. The aim of this project is to examine the evolution, current state and future of payments trends.Item Evaluating training effectiveness: a study of employee development strategies(NHCE, 2024) Sheetal Kumari 1NH22BA145Training improves an individual's productivity, ability, and performance at work by refreshing their job-related knowledge and skills. It also helps foster the right behavior and attitude towards work and colleagues. Without training, the safety and well-being of employees, also the quality of their work, are jeopardized. Training provides awareness of rules and procedures, guiding behaviour and improving job performance or preparing for a future role. For both organizations and individuals to thrive and achieve mutual goals, simultaneous development is necessary, primarily through training. Training has always been a vital technique that adds worthiness to the organization through human resource development. Once employees are selected, placed, and introduced into an organization, they must undergo training to adapt and become suitable for their roles, as no candidate perfectly matches job and organizational requirements. Employees who received training become invaluable assets to any organization.Item Equity analysis on indian banking sector(NHCE, 2024) Shreyas C M 1NH22BA149The domain of equity research is extensive, requiring an examination of multiple facets of the organization's operations to draw any conclusions regarding the potential market performance of the company. Those who invested in the stock market, such as Warren Buffet, amassed enormous wealth, which would have been unattainable in the absence of thorough company analysis. There are many obstacles in the subject of equity research. It's your gateway to success, wealth, and most importantly, challenging work. With information technology making the world smaller and borders between countries more hazy, the stock market, also called the equities market, which is still in its infancy, is poised to expand in scope.Item Customer analysis at UNISOL communications(NHCE, 2024) Tamatam Vaishnavi 1NH22BA163This project focuses on customer analysis within Unisol Communications Company, leveraging business analytics to gain comprehensive insights into customer behaviours, preferences, and trends. The objective is to utilize these insights to enhance customer satisfaction, drive loyalty, and optimize marketing strategies, ultimately leading to increased revenue and market share.Item Integration of artificial intelligence and psychological appraisals for enhancing employee performance in hospitality industry(NHCE, 2024) Sirisha H 1NH22BA154Artificial intelligence (AI) is the simulation of human intelligence in machines, particularly computer systems, involving disciplines like machine learning, neural networks, natural language processing (NLP), robotics, and surveillance vision. AI applications span across industries such as healthcare, finance, automotive, and retail. In healthcare, AI aids in diagnostic imaging, personalized medicine, and virtual health assistants. In finance, it supports fraud detection, algorithmic trading, and customer service. The automotive industry benefits from AI through autonomous vehicles and driver-assistance systems. Retailers use AI for customer service, inventory management, and personalized marketing.Item The impact of benefits and employee welfare programmes on employee productivity(NHCE, 2024) Shushitha R 1NH22BA152This study explores the critical role that employee benefits and welfare programs play in enhancing employee productivity within organizations. As companies strive to maintain a competitive edge, the well-being and satisfaction of their workforce have become increasingly pivotal. This research delves into various types of employee benefits, including health insurance, retirement plans, paid time off, and wellness programs, and examines their direct and indirect impacts on employee productivity.Item Talent acquisition(NHCE, 2024) Shreenidhi Kulkarni 1NH22BA147When organizing and establishing the foundation for upcoming research initiatives, a literature evaluation is a crucial instrument. By providing an overview of ideas and existing knowledge, it provides context, guides the formulation of study queries and hypotheses, impacts the choice of research methods, eases the interpretation of findings, establishes credibility, and identifies topics and avenues for further investigation. Taking everything into account, it is essential for guiding the research operation and improving the validity and importance of the results. To put it plainly, in order to lay the foundation and determine the direction of future research, a thorough evaluation of existing research is required. It provides context, directs the development of study queries and procedures, makes interpreting information easier, identifies areas that require additional researchItem A Study On The Impact of Working Capital Management on Corporate Profitability With Special Reference to ICICI Bank(NHCE, 2024) Shaik Abu Bakar Siddique 1NH22BA142This study investigates the operational strategies employed by ICICI Bank, a prominent private sector bank in India, in managing its working capital. Effective management of working capital is essential for preserving the bank's liquidity, optimizing operating efficiency, and ensuring financial stability. The main aims of this study are to assess the existing working capital management procedures implemented by ICICI Bank, examine their influence on the bank's performance, and propose enhancements to improve overall efficiency.Item Study on role of it in banking sector and investment decision making behaviour of investors in India(NHCE, 2024) Syed Mohammed Azeem 1NH22BA162By presenting the findings of a comprehensive behavioural finance study, an emerging topic with broad application, this executive summary provides an overview of the company's financial health, operational effectiveness and strategic investment decisions. Policy makers, institutions, market infrastructure institutions, and firms find it difficult to comprehend individual investors' behaviour toward the stock market due to a lack of literature in the Indian context. The behaviour results from a response to various elements or characteristics. An investigation into the elements influencing an investor's choice of investments was conducted in the Indian stock market, which consists of 30 businesses listed on the BSE-30 SENSEX and 10 sectors. A 14-item study instrument was created and distributed to 2100 participants. Over time, 467 replies were gathered.Item Exploring the awareness and perception of Indian Investors towards Government Securities as a Fixed Investment option(NHCE, 2024) Shrilakshmi Bhat 1NH22BA151This project explores the awareness and perception of Indian investors towards government securities as a fixed investment option. Government securities (G-Secs), including treasury bills, government bonds, and other debt instruments, are crucial tools for funding public expenditure and managing liquidity in the economy. Despite their safety and stability, these securities often compete with other investment avenues like fixed deposits, mutual funds, and stocks. India's economy has grown rapidly over the past few decades as a result of a growing middle class and rising levels of disposable income. Despite this, the country has a relatively low savings rate when compared to other developing nations, which hinders government efforts to foster equitable growth and long-term financial stability. In response to this issue, the government has developed a number of financial tools and initiatives to encourage saving and investment. One such asset is government securities, which are viewed as a safe and dependable fixed-income investment option.Item Study on preference of investors investing in mutual funds(NHCE, 2024) Shatvitha Chelma R 1NH22BA144This research examines the deep effects of social media influencers' endorsements on beauty goods. The introduction of social media like Instagram, YouTube and TikTok transformed the beauty industry marketing strategy leading to influencers becoming expiration in influencing consumers behavior as well how they perceive a brand. This study explores if influencers truly drive consumer purchase decisions, which demographics are most affected by these voices and the overall effectiveness of influencer marketing in comparison to traditional advertising.Item Examining the relationship between employee wellness programs and productivity(NHCE, 2024) Srikanth V 1NH22BA157The two-part study explores employee wellness programs and productivity as well, hoping to build a bridge between the initiatives and their projected impact on organizational performance. This will include looking at: The effect of wellness programs on staff with productivity levels; What elements are necessary to have a successful program, if there is any correlation between participation in such activities and productivity in the work place. How employers can facilitate employee engagementItem Analysing employee performance data to enhance productivity and engagement(NHCE, 2024) Shaik Arshiya 1NH22BA143In today's competitive business environment, enhancing productivity and employee engagement is critical for organizational success. Analyzing employee performance data offers a strategic approach to achieving these goals. By leveraging data-driven insights, companies can identify performance trends, pinpoint areas for improvement, and develop targeted interventions to foster a more productive and engaged workforce.Item Comparative analysis of traditional data analytics tools versus modern AI and machine learning-based tools(NHCE, 2024) Sneha H R 1NH22BA155This report presents a comparative analysis of traditional data analytics tools and modern AI and machine learning-based tools, offering insights to guide organizations in selecting the most suitable approach for their data needs. Traditional data analytics tools such as Excel, SPSS, and SAS have been foundational in data processing and statistical analysis. They are widely used due to their established reliability and user-friendly interfaces. These tools are effective for basic tasks like data manipulation and reporting, making them accessible for users with varying levels of expertise. However, they face limitations when dealing with large datasets and complex analyses, as they often require manual intervention and lack scalability.Item Role of artificial intelligence in talent acquisition with special reference to the information technology sector(NHCE, 2024) Shrestha Hazra 1NH22BA148This study investigates the function of artificial intelligence (AI) in talent acquisition, with focus on its effect on efficiency and effectiveness in the information technology (IT) sector. It seeks to highlight the obstacles and opportunities connected with AI adoption, as well as to assess HR professionals' and job candidates' perspectives and experiences with (AI) within the recruitment process.Item Analyzing the impact of email marketing strategies on e-commerce success(NHCE, 2024) Tarun R M 1NH22BA164 Analyzing the impact of email marketing strategies on e-commerce successA thorough examination of email performance metrics, including important markers like open rates, click-through rates, and return on investment, may be found in an email marketing report. A well-written report provides insightful information on audience involvement and the overall efficacy of ads, going beyond a simple data gathering. This article provides professional guidance on creating compelling email reports that give agencies clear, actionable insights to help them make decisions and recommendations for their clients. To make reporting easier, it also comes with an email report template.Item A study on mutual fund’s attributes towards investor’s behaviour(NHCE, 2024) Sinchana B 1NH22BA153Individual investors looking for expert management, long-term growth potential, and diversity are increasingly turning to mutual funds. Consequently, it has become imperative to conduct research in order to comprehend the aspects that impact investor behavior with regard to mutual fund investments. This investigation's analysis of mutual fund characteristics and how they affect investor behavior is a key component. Mutual fund attributes are a collection of the fund's features that could affect an investor's choice of investment and subsequent actions. These characteristics may comprise, among other things, management tenure, fund size, investment objectives, risk levels, fee ratios, and fund performance.Item A study on financial performance analysis(NHCE, 2024) Supreetha S 1NH22BA159Financial analysis is defined as the study of the relationships between different elements as shown by the declaration and the analysis of these components. The goal of a budgetary examination is to identify the strengths and weaknesses of a business venture by piecing together and analyzing data obtained from resource reports and financial verbalization using organizational accounting devices and frameworks. The final step in the accounting process, money-related investigation produces the final and accurate data presentation that is useful to bankers, theorists, and business managers.Item Role of financial services industry in economic development(NHCE, 2024) Shreyas Giriyappanavar 1NH22BA150Economic development, the process through which the general population's health, well-being, and academic standing rise, is significantly influenced by the financial services sector. This sector includes a wide range of businesses such as banking, investment, insurance, and real estate services, which play a crucial role in mobilizing funds, providing credit, and supplying risk management tools. These functions promote economic activities and contribute to growth. This study delves into the theoretical basis of the financial services industry's role in economic development, drawing from various economic theories and models.Item Human Resources Analytics: A Systematic Review from a Sustainable Management(NHCE, 2024) Satyapriya D 1NH22BA139Human Resources Analytics (HRA) has transformed HR practices by leveraging data analysis to enhance decision-making, improve efficiency, and align with sustainability goals. This systematic review traces the evolution of HRA from the early 2000s, emphasizing its impact on sustainable management. HRA uses various analytical methods, including descriptive, predictive, and prescriptive analytics, to manage human capital more effectively. Initially, HR relied on descriptive analytics, which provided insights into past events. However, the need for more sophisticated methods led to the adoption of predictive analytics, enabling HR professionals to forecast future trends and make proactive decisions. This shift marked the beginning of integrating sustainability into HR practices, fostering a culture of learning, innovation, and adaptability.