2016-17

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A STUDY ON SUPPLY CHAIN MANAGEMENT AT KRITUNGA RESTAURANT
(2017-08-10T08:30:24Z) SHAIK ANU, BABA
Logistics and supply chain management is the key success factor for any restaurant in current competitive market. With a view to comprehend the competitive market scenario, the most upcoming suburb after the launch of many new restaurant and malls, an effort was made to ascertain and analyze customer views and preferences for the same through process of Brand Recall. Also, a detailed study was made to understand the performance pattern of major competitors. In doing so, it was possible to assess the competition in the market, hence enabling us to position ourselves more effectively and strategize on a long-term basis. During the course of this project, I was also fortunate enough to be able to study the promotional campaigns carried out in the store. This report contains the findings arrived after detailed analysis of the data received through observations made at the restaurants and personal interviews conducted with the customers at various stores. Though not professionally equipped to suggest strategies to the pioneer of organized restaurants in India, a sincere effort has been made to give some humble Recommendations for the organization at the end of the report which would benefit the firm in the long run.
MARKETING STRATAGIES ADOPTED BY COUNTRY CLUB GROUP OF HOTELS
(2017-08-10T08:53:25Z) Sukhavasi, Venkat
Marketing strategy in sales is concerned with the duties of sales manager and sales productivity team of an organization. It is the plan or tactics which is used to drive significant results by means of filling the gaps between identifying the markets‟ (target customer) need arousal for product consumption and post-purchase retention. „A marketing strategy will facilitate creating messages and the adding of chosen marketing approaches in the right place so that in an effective marketing plan we can bring the sales and marketing activities together in a cohesive manner. Sales includes varied task such as identifying the needs of the markets, setting up of target customers, data collection, strategic approaches, product design, quoting of rates/tariffs, budgeting, setting financial target, selling, customer database management and customer retention. The term sales refer to those set of actions which helps in the conversion of a non-customer into the real time customer or consumer of the product in exchange of something. Or in other words sales can be referred to as the process of persuading people or convincing customers for purchasing or buying a product. A marketing plan helps in the execution of ideas into action. It helps in setting marketing budgets and deadlines, and also guide on how to approach the target customers - through different means like networking, advertising, direct marketing, going to trade shows, etc. Most importantly, marketing strategy will guide on when to approach the customers. Matching your initiatives to best fit the customer’s consuming pattern will reduce the expenses and improve sales thus leading to the marketing mix- product, place, price and promotion. As per the plans, advancement should be constantly calculated and assessed to see what's viable and what’s not, so the target can be changed based on market fluctuations.
A STUDY ON MARKETING STRATEGIES AND SERVICES
(2017-08-10T09:08:58Z) TENZIN, KONCHOK
The services sector is a vital component of the Indian economy. The sector, which accounts for around 65 percent of the country Gross Domestic Product(GDP), has emerged as one of the largest and fastest growing sectors not just in the country but in the global landscape, subsequently, its contribution towards global output and employment has been substantial. The share of services in India’s GDP at factor cost rise from 33.33 to 57.5 percent. In India it comprises a wide range of activities, including trading, transportation, communication, financial, real estate and business services and community, social and personal services.
A STUDY ON IMPACT OF ADVERTISING IN ACC LIMITED
(2017-08-10T09:16:17Z) THIMMARAJU, B.C
Project work is a is small and compulsory for MBA.VTU {autonomous} as A academics in their curriculum. It is an creativity to tie the crack between information and its request through a series of involvements that will empower students of MBA sequencer to increase intuition experience to the business or financial institution and the project has been positioned during 4th semester of MBA Advertisement is playing an important role in every aspect in this world. it helps to increase the quality of life around the world by communicating message to the wide range of audience about companies, services, products which helps to a company to promote their new products into the market , increase their sales, educates consumers. The study has been conducted at the ACC CEMENT office (THONDEBHAVI) the data has been collected by frequent discussion with the company officials and executive. The information is also collected from the websites and journals
A STUDY ON EFFECTIVENESS OF AFTER SALES SERVICE IN OZONE OVERSEAS PVT LTD
(2017-08-10T09:22:18Z) RANJITH, R
The study was conducted at “Ozone Overseas pvt ltd – Bangalore” for a period of 16 weeks. It is one of the largest Manufacturers of Architectural Hardware utility in India. A door without the right hardware is merely a plank of wood. The necessary hinges, door closers, handles, locks and accessories, when installed, provide the true functionality of assembly, operation, security and convenience to a door. Backed by an established and globally recognized quality-with-functionality proposition, Ozone offers new and innovative trends in the form of its holistic range for door hardware and accessories. These innovations are backed by a strong service package that entails complete assistance from the selection phase right up to the installation and after-sales service phase of a project. The project work consists of the importance, need and effectiveness of after sales service in the field of Architectural Hardware. This project also results to find the effects of after sales on the customer retention and referrals. The study mainly was mainly aimed at getting some exposure to the actual working environment of the company. This report gives details of the industry, company history, product line and profile, structure, sales and marketing process, after sales service, competitors, vision, mission, quality policy. The report also throws light on the competitors in the field of Architectural Hardware industry. The difference the after sales bring when it comes to competition between the companies. The approach the company gives to service this wide variety of requirement in this field and satisfy the customers effectively. The methodology adopted for getting the feedback through personal approach during the service period. The customers after the service been done has answered questionnaire with full knowledge and has given other feedbacks and suggestions which has to be adapted in the firm. Along with the data which is compiled from the questionnaire and the feedback given by the customers this project throws light on the how Ozone had become one of the leading player in the field of architectural hardware. There is also few suggestions and room for improvement needed which is been suggested at the end of the report.
QUALITATIVE RESEARCH ON ADOPTION AND EFFECTIVENESS OF CURRENTLY AVAILABLE SELF-SERVICE OPTIONS IN MYNTRA APP
(2017-08-10T09:32:09Z) SARATH, S
Self-service is over the phone, web, and email to facilitate customer service interactions using automation. Self-service software and self-service apps (for example online banking apps, web portals with shops, and self-service check-in at the airport) become increasingly common. The report “Qualitative research on adoption and effectiveness of currently available self- service options in the Myntra application” is a research made to know the effectiveness of the currently available self-service options in Myntra application compared with that of the other online marketing applications. The main aim for the study is to find the gap between the self- serve options and the customer care support and to help Company to provide the best self- service options to their customers. Descriptive research method has been adopted to conduct the study, where sample size taken was 100. The data collected was a mix of primary and secondary data, where primary data was collected by using one or more appropriate methods such as interview and questionnaire from customers of Myntra and secondary data from various sources such as, company sites and documents, research papers and other materials were collected from books and internet. Study had certain limitations, that is an individual’s values and beliefs may have been influenced by the idiosyncratic social environment and cultural background as such the result findings of a city specific study like this cannot be generalized to other cities or countries. Secondly, due to the limited period of study, the study may not be detailed, full-fledged and utilitarian one in all aspects. Chi-square is implemented to test the hypothesis. Findings, implication and recommendation based on the analysis are stated.
A STUDY ON FINANCIAL STATEMENTS USING RATIO ANALYSIS
(2017-08-10T09:57:53Z) UTSHAB, THAPA
As per the MBA curriculum of department of management studies, new horizon college of engineering an autonomous institutions, which is permanently affiliated to the Visvesvaraya Technological University. This report is prepared based on the study conducted for 16 weeks entitled “A STUDY ON FINANCIAL STATEMENTS USING RATIO ANALYSIS” with special reference to HCS technologies private limited. Financial analysis is the process of identifying the financial strengths and weaknesses. In financial analysis the increase or decrease in the annual year is very important for the sector. Ratio analysis indicates changes in the sector over a specified period of time keeping the one year as base. The objective of the study is to understand the changes in the position of the fixed assets, to know the changes in working capital, to know the changes in the pattern of investments, to analyze the shareholder’s fund of the company and to give valuable suggestions based on the study. Analysis and Interpretation of the study has been done by making use of the tools like ratio analysis for a period of three years from 2013-2016. The findings of the study are that the fixed assets of the company is in increasing trend, working capital is in increasing trend and net profit of the company is higher in the concluding year.
A STUDY OF THE REAL ESTATE INDUSTRY FOCUSSED ON THE ANALYSIS OF CONSUMER BUYING BEHAVIOUR TOWARDS CONCEPT BASED SELLING OF PRODUCTS BY FOUR CLOVER REALTY PVT. LTD. IN BANGALORE
(2017-08-10T10:04:33Z) SHWETHA, .N
The research report discusses, how real estate is drastically being developed, and organised: focusing mainly on metropolitan city in India .The Silicon Valley known for IT sectors, where real estate took birth in Bangalore. Today in real-estate there are more than 100 players, with a competitive atmosphere, companies operating as a real estate agent have an array of product like plots, apartment’s, villa plots ,studio apartments , plots commercial areas etc. Apart from just dealing with a product with only one type of inventory, there are mix development projects and gated communities, with combination of commercial and residential aspects as a mini city with a concept which help them to be unique from the competitors and attract the customers for something more value and benefit for their life style. Clover mark is An Integrated sales & Marketing Company, focused on the real estate industry, founded in 2010 & operated by alumni of IIM Bangalore with a strong Strong leadership team with proven sales record of over 25000 houses, we provide end–to–end solutions to developers, right from land acquisition to product conceptualization to product branding & marketing to sales to CRM Large exclusive sales & marketing order book of over Rs 3000 corer’s over next 1-2 years. End to End home buying assistance, including home loans The concept is framed by the strong marketing team considering the location factors, connectivity, unique point in that area, the future development (growth), environment factors, social life style, and appraisal in the value for investment. Keeping all the above factors the marketing come up with a unique concept which attracts the customer and, make them feel the difference compared to other competitors in the real estate market. With the sample size of 100 we are going to analyse the right clients and know the importance of concept based selling, based on their feeling towards our property.
A STUDY ON COMPETITIVE PRODUCT AND MARKET POSITIONING OF DR.FIXIT
(2017-08-10T10:20:08Z) SRIKAR, G
The topic of research is “A study on competitive product and market positioning of Dr.Fixit at pidilite industries” and the research was conducted to know the real competitors of the Dr. Fixit and market position of Dr. Fixit in Bengaluru. The research methodology used was descriptive research and the sample size chosen was 100 respondents for convenience. The data analysis was done using weighted average method, correlation and regression. The obtained results helps in understanding the position of Dr. Fixit products with respect to its competitors and the areas of operation which requires more attention. In order to improve Retailers satisfaction, it helps in identifying the weak areas and improving them by delivering better service and other promotional activities.
THE MARKET STUDY ON APPREHENSION AND CHALLENGES OF ADOPTION OF READY TO EAT OR READY TO COOK PRODUCTS OF PETOO PRODUCTS IN B2C
(2017-08-10T10:27:08Z) THANU, R
The purpose of this study is to explore and study the market for Ready-to-eat/cook products in Southern India. To find out what are the influential factors determine the market for such products. People attitude, income level, life style changes, product availability are taken into consideration to arrive at the conclusion. The main aim for this study is to explore market potential for ready-to-eat products and the major forces determining such segment to grow and the future potential of the same. Market research will give us insights about the ongoing potential of the segment and the people preference to such products. There is a tremendous changes in the last ten years in our country people consuming habits. The choices before them are plenty and proliferation of micro entrepreneurs will also be influencing factors for this product segment. Other than convenience there are many hidden forces and upcoming forces determine this market. Yet there is no specific boundary for this market since this segment has to be growing and need to mature. Rather than availability of western eatables products, our own products are come into packaged items for sales in this market. This study will throw some light on market boundary and its potential of ready-to-eat products. This study will help us understand and analyze the challenges PETOO company would face when it wants to extend the company from B2B to B2C and strategies implementation to be successful in the retail sector in the market. In this project report, Chapter 1 consists about introduction of the topic, Chapter 2 consists about industry profile and company profile, Chapter 3 consists of theoretical background of the study, Chapter 4 consists of analysis and interpretation of data, Chapter 5 consists of summary of finding, suggestions and conclution.
A STUDY ON IMPACT OF DEMONETISATION ON REAL ESTATE MARKET
(2017-08-10T11:06:41Z) KISHORE, R
Most of India's business environment has been tremendously shaken up by the recent demonetization of the higher currency notes by the Modi government. This is the third demonetization exercise undertaken by the Indian authorities, if we include the one done just before independence in 1946. It is still too early to accurately gauge the depth of the shakeup this has caused, but its impact on the real estate sector is immediately visible. Since Modi's surprise announcement, the ripples have been spreading through the already disturbed sector, which has been experiencing excruciatingly slow growth in recent times. Poor sales leading to almost flat prices, heavy liquidity challenges and high unsold inventory have all colluded to keep real estate sector away from fulfilling its potential - and provide necessary residential stability to average citizens. UNDENIABLE IMPACT ON REAL ESTATE The real estate sector will definitely be affected by the demonetization exercise, as it has traditionally seen a very high involvement of black money and cash transactions. However, almost all such incidences have been in the secondary sales market, where cash components have traditionally been a veritable 'must'. In other words, the resale properties segment will take a big hit. However, short-term pain is inevitable when we look for any eventual long-term cure for the disease. There has for long been a strident demand to bring transparency in the sector so that the it becomes more organized, and cash dealings must necessarily be the first symptom of the disease to be dealt with. The luxury and high-end segments of residential real estate will also see a major impact from this exercise, since it is another area which has seen a lot of payments done in cash. The legal banking/financing channels have accounted for only a small part of all transactions in this space. The demonetization move is likely to result in luxury property prices dipping by as much as 25- 30% as sellers struggle to offload properties to generate liquidity. This means that luxury home buyers will suddenly have a much wider bandwidth of options to choose from.
A STUDY ON PROFITABILITY ANALYSIS AT EXIDE INDUSTRY LTD
(2017-08-10T11:20:13Z) PRAVEEN, R
The project work was done at EXIDE INDUSTRY LTD, in order to fulfill the requirement of MBA degree from Visvesvaraya Technological University. The major purpose of learn to assess the cash management and also controlling techniques at EXIDE INDUSTRY LTD. The growth and success of the company depends on the profit earning. So it is essential to make study through profitability analysis at EXIDE INDUSTRY LTD. The project report is divided into 5 chapter, chapter 1 includes introduction of study, objectives, scope of study, literature review and in episode Two includes Industry and also company summary, product or services summary and vision ,mission ,quality policy, SWOT analysis. Chapter 3 is all about Theoretical study of the project. Chapter 4 is about research study or Data Analysis on inventory management and control through ratio analysis and cash flow statement analysis. The analysis has made through annual balance sheet and cash flow statements. This project tries to evaluate how the management of cash is done in EXIDE INDUSTRY LTD, through determination of the overall cash related ratio like cash ratio, Cash to current assets , cash to current liabilities and five years cash flow statements.
AN EFFECTIVENESS OF PERSONAL SELLING IN B2B MARKET
(2017-08-10T11:27:53Z) DEEPAK, T
From this study an effectiveness of personal selling in the business to business shows that how Effectively one can sell their product to the individual business. The methodology adopted in this study is descriptive research. The total sample size being 100 respondents. The data is collected from primary as well as secondary sources. Personal selling refers to that were the individual goes and meet the buyer again and again To sell him product to him is knows as personal selling he personally goes and meets the clients and again to give more brief information about the product Personal selling is nothing but directly meeting the customers face to face and creating the awareness about the product which they are going to sell and persuading the to purchase the product it is one of the best way to approach the customer to sell the product Personal selling is when businesses use people (the "sales force") to sell the product after meeting face-to-face with a customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim is to inform and encourage the customer to buy, or at least trial the product.
A PERFORMANCE EVALUATION OF THE MUTUAL FUNDS WITH REFERENCE TO SECTORAL GROWTH FUND
(2017-08-10T11:47:06Z) REENA, S.T
Private investment objective of any individuals or organization is to maximize the return and minimizing the market risk and credit risk through diversification. . Mutual fund has become one of the most attractive ways for the person to invest their money. It is said that bank investment is the first priority of people to invest their savings and the second place is for investment in mutual funds and other avenues. A mutual fund pools resources from thousands of investor and then diversifies its investment into many different holdings such as stock, bonds or government securities in order to provide high relative safety and good returns. In the first part of the project helps to understand an overview of financial services industry in India, Background and Inception of the Mathias Capital Market Pvt Ltd, product profile and services of the company, divisional structure of organization. And also used to know about the recruitment process, required skills and responsibilities for employees at various level and facilities provides to clients from the company. By summary of annual reports analysis helps to understand the financial position of the company.
AN ANALYSIS ON CASH MANAGEMENT FOR MAJESTIC POLYMERS
(2017-08-11T08:29:05Z) RAMYA, V
Polymeric materials, generally in the form of rubber, plastic and composites, are well accepted in diverse industrial sectors based on their proven performance. Polymers are chosen for use as parts or system components due to their inherent resistance to corrosion, mechanical strength, relative light weight, elasticity, long life and other broad ranging properties. Since polymers do not degrade due to electrochemically induced corrosion, they are often selected as the material of choice in lieu of metals. For a part or system to function properly over its intended service life, careful consideration must be given too many perational variables. These include issues relating to the environment in which the material will operate, static and dynamic physical stresses during the operation of the system, and functionality, including operator friendliness. Selection of the proper polymer for the required use cannot be based on a simple process of matching textbook data to a drawing of the part. To the contrary, proper specification development for the most suitable polymer for original and replacement parts require the input of professionals that understand how different materials will perform in actual field use. Industry experience has proven that when such applications and expertise is combined with readily available scientific information, a part or system can be designed that serves the customers’ operational needs with the greatest return on investment (ROI).
A STUDY ON SERVICE QUALITY IN SR MOTORS BOSCH CARS
(2017-08-11T08:34:25Z) SHWETHA, SHREE B R
The research has been conducted to study SERVICE QUALITY IN SR MOTORS BOSCH CAR SERVICES. The study involved questionnaire method and was undertaken through personal interview with the customer in SR motors Bosch car service Outlet. The sample size of 100 customers was chosen. The questionnaire was simple in structure containing open ended & close-ended questions, which was designed to obtain the required information from the respondents keeping in mind the objectives of the study. The analysis & inferences were made according to the varied opinions of the respondents regarding the quality of services and behaviour of customers towards SR motors Bosch car services. The attributes that influence the customers to select SR motors Bosch car service are quality, service, availability of spares, and value of money offered etc. The customers have given good & excellent ratings for SR motors Bosch car services. Conclusion states a few changes to be made to improve the service quality by using sophisticated tool and equipment, promote through different sources and salesperson guidance.
A STUDY ON POSITIONAL ATTRIBUTE FOR TUMMY’S
(2017-08-11T08:37:29Z) RAKESH, B
The project titled “A study on positioning attributes for tummy’s” deals with the analysis and interpretation on how tummy’s the B2B segment of Petoo is positioned in the mind of the restaurant owners. Positioning gives us the ability to be on the minds of the customers hence to position the company in the way which the customer has perceived or to help them understand the product through positioning is essential for business enterprise. Positional attributes for tummy’s includes a) elimination of chef dependency, b) reduce wastage to zero, and c) reduce storage problem. All this with competitive pricing. In this project a detail survey of the products positioning in the minds of the customers is carried out in order to determine the best positioning attribute for tummy’s product.
A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITIES (CSR) IN AN ORGANIZATION
(2017-08-11T08:40:50Z) RAJA, C
The project titled “A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITIES (CSR) IN AN ORGANIZATION” which deals with the interpretation and analysis on how the organization makes their brand image with the society through CSR activities. In the last twenty years, there has been a sea change in the nature of the triangular relationship between companies, the state and the society. No longer can firms continue to act as independent entities regardless of the interest of the general public. The evolution of the relationship between companies and society has been one of slow transformation from a philanthropic coexistence to one where the mutual interest of all the stakeholders is gaining paramount importance. Companies are beginning to realize the fact that in order to gain strategic initiative and to ensure continued existence, business practices may have to be molded from the normal practice of solely focusing on profits to factor in public goodwill and responsible business etiquettes (Reynard and Frostier, 2002). An examination of some of the factors which have led to the development of the concept of corporate social responsibility (CSR) would be ideal starting ground for the conceptual development of suitable corporate business practices for emerging markets.
A STUDY ON EMPLOYEE RETENTION AND ATTRITION STRATEGIES IN ERFLOGS CONSULTANTS PVT LTD
(2017-08-11T08:49:40Z) RAMYA, R
The intention of this endeavour is to make study on employee attrition and retention strategies. This project is done on human resource management topic in the area of “A study on employee retention and attrition strategies in erflogs consultants pvt ltd”. The most challenging job for any present manager is to retain their employees. Employee retention involves taking measures to encourage employees to remain in the organization for the maximum period of time. Retention is a top business priority for more than one third of the organizations. More than one third of HR professionals in IT Sector views retention as one of their pressing issues. It is not very often that the management would be aware of the true reason as to why an employee would be leaving their organization. To be successful in knowing the reason, an effective exit interview procedure is very essential. This would help the organization to an extent to get a clear picture of what is going wrong. Questionnaires were distributed to collect the responses from the employees of Erflogs, who was effectively available in company while descriptive statistics have been used to examine the facts and draw the conclusions. The project aims studying the employee retention and employee attrition programs in Consultancy and to evaluate the employee retention and employee attrition programs in Consultancy and also to offer useful suggestions, to reduce employee turnover in Consulting companies. Thus, this study is conducted to find out directly from the employees the factor that does not motivate them to continue employment with their organization. With help of a self developed questionnaire few factors are taken into consideration for the study. With the help of the study, An attempt is made to find out the effectiveness of the practices and how practical is it to retain the employees. The study was limited to a particular location employees and the possibility of sampling errors in the study.
RISK AND RETURN ANALYSIS WITH RESPECT TO EXL
(2017-08-11T08:56:24Z) VINAYA, STELLA KUMARI S
Over time, investment markets move up and down as does the value of your investments. If you have many years over which to invest, you may be prepared to take on more risk. In this situation, with more time to ride out any short-term fluctuations in investment returns, you have the opportunity to benefit from the higher expected returns offered by growth investments such as shares. The price of any particular share can fall unexpectedly and dramatically without much or any notice, however, the practice of diversification can lessen this risk. So if one does fail, the value of your overall portfolio should only be affected slightly. For more information please refer to the relevant fact sheet titled Investment Risk and Return Whilst we would all love to find a perfect investment which has low risk and high returns, the fact is that this doesn't exist because risk and return are positively related. This means that the lower risk investments – while good for peace of mind – will generally provide a lower long-term return than a high risk investment.