2017-18

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A Detail Study on Internet Marketing At InstaDigit
(2018-10-16T09:28:35Z) Bindu, R
Peoples often referred digital marketing as 'online marketing' or 'internet marketing' but it‟s wrong. Digital marketing revolves around the Internet, which explains why people tend to believe that digital marketing and Internet marketing are synonymous. Nonetheless, they are different. Internet marketing falls under the category of digital marketing. Internet marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing. Online advertising is becoming a hot topic in each enterprise quarter, and regularly plays a virtually important role in any company‟s multi-channel marketing approach. It uses the net to supply promotional advertising and marketing messages to clients. It includes e-mail marketing, search engine advertising and marketing, social media advertising, many kinds of show advertising (inclusive of web banner marketing), and mobile marketing. Like different advertising media, on-line advertising frequently entails both a publisher, who integrates advertisements into its on-line content material, and an advertiser, who provides the classified ads to be displayed on the writer's content material. Different potential participants encompass advertising agencies that help generate and area the advert replica, an ad server who technologically delivers the advert and tracks facts, and advertising associates who do impartial promotional paintings for the advertiser.
A Study on Portfolio Management at Lkp Securities Ltd, Bengaluru
(2018-10-16T09:37:04Z) Balakrishna S, Shetty
Portfolio management is very important to investors for their investments to earn a maximum return with minimum risk. Every investor’s are consider many parameters in selection of securities to construct a good portfolio. The present project is on A Study on Portfolio Management which have been done in LKP Securities Ltd. Bengaluru for a duration of 12 weeks which includes industry and company details. The company LKP Securities Ltd. is situated in Bengaluru which is engaged in the business of multi dimensional financial services. The services provided by a company include Equity broking in cash and derivative, Internet based trading, Demat services, Debt money market broking, Merchant banking (category 1), Currency, Life insurance distribution and Commodity trading. The company is well versed with staff who are self motivated and focused on their jobs. The main purpose of doing this project is to design an optimal portfolio and suggest to an customers of LKP Securities regarding proportion of investment to be made in each selected scrip using Sharpe’s single index model. Ultimately this project helps LKP Securities Ltd. to give suggestions to it’s customers to have a optimal portfolio and make investment decisions.
A study on Loans and Advances of Guardian Souharda Sahakari Bank Niyamita
(2018-10-16T09:44:59Z) K Leo, Kumar
The present analysis is a study on “Loans and Advances of Guardian SouhardaSahakari Bank Niyamita”. Money provided by the bank to entities for fulfilling their short term requirements is known as Advances. Loan is a kind of debt while Advances are credit facility granted by banks. Loans can be secured or unsecured whereas Advances are generally secured by asset or by guarantee from a surety. The study attempts to bring up the idea of security accommodated advances, differentiates borrowing rates from lending money, recognizes long term and short term loans, etc. The methodology adopted is primary data and secondary data. Primary sources of data are those sources in which data are collected through original investigation. Secondary data are those sources in which the data already collected and published are assembled which is done through bank brochures, bank records, annual reports and information from the internet. The literature review of Fulbag Singh and Balwinder Singh, Mavaluri, Boppana and Nagarjuna, etc studied the money management in cooperative banks, connection between non performing credits and bank disappointment and contended for a successful bank and much more.
Equity valuation of selected public sector companies listed in NIFTY
(2018-10-16T09:50:30Z) Nagaraj, K A
Stock market is an important part of the economy of a country which plays a pivotal role in the growth of the industry and commerce of the country that eventually affects the economy of the country largely. The stock market is important from both the industry’s point of view as well as the investor’s point of view. The economic reforms being an integrated process, included deregulation of industry, liberalization in foreign investment regime, restructuring and liberalization of trade, exchange rates, tax policies, partial disinvestments of government holding in public sector companies and financial sector reforms. Applying descriptive and causal research approach, present study analyzed the data collected from secondary sources. The raw data that were collected from various sources are analyzed by using the Microsoft Excel software. The tools used to analyses the data are return, mean, standard deviation and beta. Although the CAPM has been predominant in empirical work over the past 30 years and is the basis of modern portfolio theory, accumulating research has increasingly cast doubt on its ability to explain the actual movements of asset returns. CAPM suggests that high expected returns are associated with high levels of risk. CAPM postulates that the expected return on an asset above the risk-free rate is linearly related to the non-diversifiable risk as measured by the asset’s beta.
A Study on Optimum Portifolio Management at Destimoney Securities Pvt Ltd
(2018-10-16T09:54:31Z) Purushotham, S V
Individual assets or securities are associated with the characteristics of risk and return depending on their own portfolio. Portfolio means union or combination of securities which may or may not take the characteristics of their individualities. Analysis of portfolio depends upon the measurement of risk involved in holding different securities. So it is important for any investor to have an optimal return with risk involved and a proper blend of securities. So in order to get or have an optimum return with involvement of risk at all times we need to have or use the security analysis and portfolio analysis techniques, so to form a good portfolio out of it which helps the investors to earn or get good returns ‘Optimal portfolio construction technique or model is an efficient one. The company in which internship carried out was DESTIMONEY Securities pvt ltd, located in Bangalore which is a stock broking company with its Main branch in Mumbai. The services provided by the firm involves Equity Broking in cash and derivatives , online based trading , De-mat services, Debt money market broking, currency, life insurance ,merchant broking, distribution of other services and commodity trading. DESTIMONEY is well versed with members who are self motivated and focused on their jobs. The main aim or the project suggests all about designing or constructing an optimal portfolio which suggests or guides an investor on making his / her investment using the Sharpe’s single index model. The company also guides their customers based on the portfolio made and investment with less risk or return is guaranteed. Ultimately the project provides better suggestions to the investors to have a optimal portfolio and make investment decisions.
A Study on Forex Transactions Support at Lkp Securities Ltd
(2018-10-16T09:57:47Z) Shalini, P M
The foreign exchange is also called as the forex market where in the traders come in and trade different foreign currencies or invest on any particular foreign money this is one of the best market and easy to liquidate the currency as and when required. We can see approximately $1.9trillion value are being traded all over the world wide. This market plays a very important role for all the traders who trade on. Hence to make traders to transact at ease this market is been open for twenty-four hours a day five day a week in which currencies being traded all over the world with few important financial centers like New York, Hong Kong, Zurich, Singapore, Paris, and Sydney. And not only that to make it even more effective and efficient the trades are done online, over the counter exchange which reduces the time factor. It is a huge and developing market when compared to other markets in terms of the total money worth transacted in this, and any investor who wants to invest or the person who wants to trade on can participate in this market, there is no legal restrictions as such that only a particular person can trade on
Impact of Digital Marketing on Today’s Business
(2018-10-16T10:09:40Z) Shreya, Shreya
Title of the Internship Report is “Impact of Digital Marketing on Today’s Business” and Objectives of the Internship are to understand the digital marketing as a whole, To determine the strategies adopted by the company for the growth in future, To find out role of Digital Marketing in the sales of products/services, to suggest the company a framework for successful Digital Marketing strategy. Methodologies used for achieving these objectives are client servicing and a research. For Achieving first objective, I had a classroom training given by my guide in the company Future Revolution.. For achieving my second objective I have taken a product based sector and a service sector and compare the difference in the digital marketing strategies adopted by Future Revolution. For achieving the third objective, I have conducted a research by distributing questionnaire among the audience through online. For achieving my fourth objective, I have taken four best digital marketing companies and four companies who failed in applying digital marketing strategies and did a research on them.. The title for the project is “Impact of Digital Marketing on Today’s Business “Main findings of this internship are I have also found that Most of the businesses at first opt for the strategies of marketing digitally, strategies are, SEO(search engine optimization), SEM(search engine marketing) and (social media marketing) which are mostly organic, and then after seeing the growth in the business they are going to opt for other digital marketing strategies. The business should always follow white hat strategies for better ranking of their page which helps them for the long term vision of digital marketing.
A Study on Working Capital Management in Hal,Mcsrdc Division,Bangalore
(2018-10-16T10:19:53Z) Abhilash L, Jalageri
A well designed and implemented working capital management is expected to contribute positively to the creation of a firm‟s value. The purpose of this project is to examine the trends in working capital management (WCM) and its impact on the performance of HAL (MCSRDC DIVISION) during the last few years. This project aims at learning various facets of working capital management at HAL by studying the day to day activities at its MCSRDC division which mainly deals in aircraft projects. Working capital management involves not only managing the different components of the current assets, but also managing the current liabilities, or to be more precise, financing the current assets. A firm is required to maintain a balance between liquidity and profitability while conducting its day to day operations. Liquidity is a precondition to ensure that firms are able to meet its short-term obligations and its continued flow can be guaranteed from a profitable venture. The importance of cash as an indicator of continuing financial health should not be surprising in view of its crucial role within the business. This requires that business must be run both efficiently and profitably. In the process, an asset-liability mismatch may occur which may increase firm‟s profitability in the short run but at a risk of its insolvency. On the other hand, too much focus on liquidity will be at the expense of profitability. There are three main areas in working capital management and the project focuses on the following:  Receivables management  Cash management  Inventory management By using the financial statements of HAL, an analysis has been carried out to understand the trends that have been followed. The financial statements (mainly balance sheet along with profit & loss accounts) are used to work out various ratios which help us in better understanding the organisation‟s working capital management.
A Study on Digital Marketing and Impacts on Customer to Sunness Capital India Pvt Ltd
(2018-10-16T10:27:48Z) Bharath, Kumar L
DIGITAL MARKETING is becoming a part of some companies marketing strategy- however it requires new strategies and thinking. The benefits of DIGITAL MARKETING is its ability to cover people from different geographical area with varied tastes and preferences. Internet is fast emerging as a powerful medium of advertising in the new market. With the number of Internet users stood at 481 million in December 2017, an increase of 11.34% over December 2016 said the report titled," Internet in India 2017", This study is descriptive study and the sampling technique here used is convenience sampling. The sample size is 150 selected from the population of Bangalore City. The data is collected
A Study on Effectiveness of Lending Practices of Udaya Souharda Credit Co-operative Limited
(2018-10-16T10:33:21Z) Bhargavi, T
The co-cperative banks in India started functioning almost 100 years ago. The co-operative bark is an important constituent of the Indian Financial system, judging by the role assigned to co ocerative, the expectations of the cooperative is supposed to fulfill their number of offices the "importance of such banks has assumed in india is rarely paralleled anywhere else in the world. The co-operative banks in India play an important role even today in rural financing. The business cooperative bank in the urban areas also has increased phenomenally in recent years due to the sharp increase in the number of primary co-operative banks. While the co-operative banks in rural areas mainly finance on agricultural based activities including ferming, cattle, milk, hatchery, personal fiancé etc., along with some small-scale industries and self-employment driven activities, the co-operative banks in urban areas mainly Finance various categories of people for self-employment, industries, and small scale units, home finance, consumer finance, personal finance etc. Co-operative banks have played an important role in the liberation and development of our country.
A Study on Supplychain Management at Tangent Probiz
(2018-10-16T10:36:36Z) Supriyo, Mukherjee
A supply chain is a network of facilities and distribution options that performs the functions of procurement of material, transformation of these material into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organization, although the complexity of the chain may vary greatly from industry to industry and firm to firm Traditionally, marketing. distribution, planning, manufacturing, and the purchasing organization along the supply chain operated independently. These organizations have their own objectives and these are often conflicting. Marketing`s objective of high customer service and maximum sales dollars conflict with manufacturing and distribution goals. Many manufacturing operations are designed to maximize throughput and lower cost with little consideration for the impact on inventory levels and distribution capabilities. Purchasing contracts are often negotiated with very little information beyond historical buying patterns. The result of these factors is that there is not a single, integrated plan for the organization--- there were as many plashes as businesses. Clearly, there is a need for a mechanism through which these different functions can be integrated together. Supply chain management is a strategy through which such integration can be achieved. Supply chain management is typically viewed to lie between fully vertically integrated firm, where the entire material flow is owned by single firm and those where each channel member operates independently.
A Study on Effectiveness of Digital Marketing In Mahindra And Mahindra Financial Services Limited
(2018-10-16T10:38:46Z) Chetan, Patil
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient. The rapid growth of Digital Marketing industry is a direct consequence of the global phenomenon that is theinternet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared totraditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important forsmall- and medium-size businesses and start-ups), accurate targeting and excellent reporting OBJECTIVES of the study- To study the increase in business significantly with the application of digital marketing tools, To understand how digital marketing has impact on revenue generation, To know with digital marketing, you can respond to trends in real-time, To know business can significantly increase reach, To know with help of digital marketing is easy to track and monitor your customer. Methodologies adopted- secondary data is adopted and Microsoft excel is used as analytical tool The major limitation of the study was the scarcity of time even then, maximum care has been taken to arrive at appropriate conclusion the method adopted for collection of data is secondary data .after collecting data from the respective source, analysis and interpretation of data has been made on analyzing the data the findings were arrived.
A Study on Financial Analyis of Instant Tech Labs Internet Pvt Ltd
(2018-10-16T10:42:21Z) Darshini, G
The whole research is calculated with the help of ratios and trend analysis. And has shown the trend of the company, and why the company is going under loss, and what the drawbacks to it are. It has the basic objectives of analysis the efficiency of ratio and its management. The study attempts to evaluate the structure, growth liquidity, and the analysis of ratios. The data required for analysis is obtained from both primary and secondary sources and the study is both descriptive and analysis in nature. Competition is become very stiff due to the changing market conditions, technology, and the levels of economic growth. Values used in calculating financial ratios are taken from the balance sheet, income statement, statement of cash flows or (sometimes) the statement of changes in equity. These comprise the firm's "accounting statements" or financial statements. The statements' data is based on the accounting method and accounting standards used by the organization. The study has been done with the help with both primary and secondary data. Primary data has been collected through original investigation, and secondary data is been collected with the help of the company’s financial statement.
Analysis of Working Capital Management at BEML
(2018-10-16T10:45:12Z) Sneha, A
This project is based on the study of working capital management at BEML. The project was conducted from 26 February 2018 to 24 April 2018. It is compulsory for every student to take up a project work in an industry, besides it gives an exposure of working atmosphere of the office, it also gives an experience, to apply the theoretical knowledge that we have learnt, to the practical problems of the Industrial project that they undertake. Therefore, I have taken up the project at BEML and have undertaken the study in Working Capital Management. This study will help the company in the better management of its working capital and thus improve the performance of company. Working capital management is the process of planning and controlling the level of current assets of the firm as well as financing these assets. Specifically, working capital management involves decisions like what quantities of cash, other liquid assets, accounts receivable, accounts payable and inventories the firm will hold at any point of time. Because of high competition and changing economic scenario, the importance of working capital management arises which is vital for any business. This research is conducted in the area of working capital management is based on a hypothesis, which states that the working capital policy of the company has an effect on its profitability. The hypothesis was tested by the financial tools. Under the financial tools various ratio analysis and various returns calculations were used. The analysis and interpretation has been carried out by preparing tables and by using the graphs which is shown in pictorial representation. The importance of Working Capital Management is reflected in the fact that financial managers spend a great deal of time in managing current assets and current liabilities. Arranging short – term financing, negotiating favourable credit terms, controlling the movement of cash, administering accounts receivable and monitoring the investment in inventories consumes a great deal of time of financial managers. While doing so, the company’s past performance, procedures and other relevant details are also studied. Therefore, the ratio analysis is done and a using the past performance of the company and the data collected is analysed from balance sheet of the company. The overall analysis of data pertaining to BEML. it can be said that the performance of the company is improving when compared to the past years of the study and more specifically its performance on the ground of manufacturing is showing a positive trend and it can be analysed from the past year performance of the company.
A Study on Customer Perception towards Mutual Funds with Particular Reference to Ventura Securities Ltd
(2018-10-16T10:51:55Z) Himanshu Kumar, Mandal
The growth of mutual funds has been phenomenal. The mobilization of funds by mutual funds has been on the rise since 1964. When mutual fund market was thrown open to the private sector in 1993, the corpus of mutual fund in India has swelled tremendously. It presents an introduction to the thesis and throws light in the introduction on mutual fund awareness of the customers and its current scenario. Further the chapter gives an overview of mutual funds and also deals with the research work done in the field of the different constructs identified for the present study. The research done in the field of finance with a particular reference to the investment of mutual fund. The main objective of the study is to know the perception of customers towards mutual funds. Convenience sampling has been used to collect data and 110 respondents are taken from the city Bangalore. A structured questionnaire was given to 110 respondents which has close-ended questions. The study is divided into six chapters. The first chapter is theoretical background of the particular study. The second chapter deals with industry profile and company profile. Research methodology is dealt with in the third chapter. The fourth chapter deals with data analysis and interpretation of the respondents and perception towards mutual funds. The fifth chapter gives the conclusion of the Study and gives suggestions based on the findings. At last sixth chapter talks about learning experience in the company. At last it mentioned the references from where the data has been collected and the annexure which contains questionnaire and the detailed report is enclosed here with.
A Study on Non-Performing Assets at Karnataka State Co-operative Apex Bank Limited
(2018-10-16T10:58:36Z) Sanjana, G T
Non – performing assets is one of the major concern for the bank .The NPA reflects the performance of the bank .The high level NPA suggests high probability of a large number of credit defaults that affect the probability and net worth of the Bank and also the value of the asset in the Bank. A non-performing assets is a credit facility in respect of which ,interest and installment principal has remained past due for a specified period of the time . NPA is a short form of “NON-PERFORMING ASSETS”. NON-PERFORMING ASSETS means the debt which is given by the bank is unable to recover it is called NPA. A NPA account in the books of accounts in an asset as it indicates the amount receivable who fails to fullfill the obligation .It means if any bank gives loan to the customer if the interest/installment of that loan is not paid by the customer with in 90 days then that account is called as NPA account. An amount due under any credit facility is treated as past due when it is not been paid within 30 days from the due date . With a view to improvement in the payment and settlement system,recovery climate and up gradation of technology in the banking system .It was decided to dispense with past due concept with effect from March 31,2001.Accordingly as from that date ,a Non – performing asset shell be an advance where
The Performance of Bse Sensex
(2018-10-16T11:05:38Z) Dinesh, CS
BSE sen-sex is the benchmark index of the Bombay Stock Exchange (BSE). This helps to know particular industry growth, development. BSE sen-sex is very volatile which means that we cannot predict the changes in the sen-sex prices. Change may be due to economic factors, industrial factors, company factors and market forces.  To know causes for changes in BSE sen-sex  To know the performance of BSE sen-sex  To know positive returns from the stocks  To know volatility of securities  To analyse the best investment decision Methodologies adopted- secondary data is adopted and Microsoft excel is used as analytical tool Limitations- time constraints, Study is limited to BSE.
A Study on Payroll Accounting in OZOPROP‖
(2018-10-16T11:09:15Z) Hannah Catherine, D
study was conducted on the topic called “Payroll Accounting”. So an attempt was made to understand the organisational behaviour. Firstly the existing payroll was analysed which had a lot of flaws or potholes I it and it was found that there is a need to streamline the payroll according to the recent changes that are prevailing in the industry. Once there was a need for streamlining the payroll of various other organisations where studied and a simple way for processing the payroll accounting for Ozoprop was suggested. The key objective for this study was to formulate an action plan and to implement the same, which was successful. The industry experience was a unique one and also Ozoprop was one of a kind because they dealt with an unique business which is India‟s first. There were various findings derived from this study and also various suggestions were given to the firm for future improvements. There was a marketing campaign that was conducted and it was a very different experience. Ozoprop is a fast growing organization. There has been a lot of learning out of this internship of having a live experience with the industry. Not only through the internship but also because of the topic chosen the importance of payroll is known and also all the latest details regarding it was known. The payroll process which was very essential was implemented because it is a mandatory activity that an organisation has to possess. At the end of the study a few things have been suggested to the company that it should work and also a few findings have been being made.
A Study on Loans and Advances at Karnataka State Co-operative Apex Bank Limited
(2018-10-16T11:11:29Z) Sandhya, Kiran. P
A major stumbling block affecting the profitability of Indian banks before 1992, banks did not disclose the bad debts sustained by them and provision made by them fearing that it may have an adverse owing to the low levels of profitability, banks owned funds had to be strengthened by repeated infusion of additional capital by the government The introduction of prudential norms strengthens the banks financial position and enhance transparency is considered as a milestone measure in the financial sector reform. these prudential norms relate to income recognition asset classification, provisioning for bad and doubtful debts and capital adequacy. A descriptive study was considered to be adequate to achieve the objectives of the study, and the study was conducted in K.S.C. APEX BANK “A STUDY ON LOANS AND ADVANCES” with reference to K.S.C. Apex Bank Ltd Bengaluru. The general objectives of the study was to analyze the loans and advances level in commercial banks however the study was conducted with the following specific objectives…. 1) To analyze the loans and advances of the apex bank 2) To study the recovery procedures of apex bank 3) To examine how far the bank has been successful in reducing the level 4) To suggest measures for efficient management of loans and advances. The major limitation of the study was the scarcity of time even then; maximum care has been taken to arrive at appropriate conclusion the method adopted for collection of data is secondary data. after collecting data from the respective source, analysis and interpretation of data has been made on analyzing the data the findings were arrived.
Study on Working Capital Management
(2018-10-16T11:12:38Z) Kumar, R
Working capital is a financial metric which represents operating liquidity available to a business, organization or other entity, including governmental entities. Along with fixed assets such as plant and equipment, working capital is considered a part of operating capital. Gross working capital is equal to current assets. Working capital is calculated as current assets minus liabilities. If current assets are less than current liabilities, an entity has a working capital deficiency, also called a working capital deficit. The objective of the study- to study working capital concept, to see how day to day operations in the company take place, to study working capital management process, to know liquidity position and solvency position. Scope of the study -for day to day operation, to meet its debts, to increase sales target. Mythologies adopted- secondary data is adopted and Microsoft excel is used as analytical tool Limitations of the study -time constraints, limited to working capital