2015-16

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    A Study on Marketing Strategy With Reference to Bamul (NANDINI)
    (2016-09-07T13:18:08Z) Keerthi, MS
    Milk and milk products are a basic food in many societies where cattle and other animals form an important part of the agricultural production system. If you review the history of dairying in most the European and North American countries, one sees the share of liquid milk and milk products in the dairy industry changing over of economic and technological development in their societies. In developing countries like India depending on the level of the dairy industry, products range from a few indigenous dairy products and raw milk to pasteurized liquid milk and milk products and a small proportion of other “LUXURY” products. Thus liquid milk is still the most important base for developing the dairy industry in developing countries. India has become the worlds No.1 milk producing country, so it is also rich in its milk products with output in the year 2010-2011 (marketing year ending March 2011) forecasted at 95 million tonnes. In the India context of poverty and malnutrition, milk has a special role to play for its many nutritional advantages as well as providing supplementary income to some 70 million farmers in over 500,000 remote villages. After liberalization Indian market is open to wide competition in both consumer market as well as industrial market. Industrial buying process is influenced by so many factors. Before purchasing raw materials they conduct an intense discussion and buying process passes through different stages and finally adopt suitable one.