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Item A Study on Customer Relationship Management at Big Bazar Towards Apparels(2016-08-17T11:54:21Z) Siva Koti, Reddy GThe project is done under the title “A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN BIG BAZAAR TOWARDS APPARELS”. The research on this topic was carried on for a period of 10 weeks at Big Bazaar; the main aspect of this research is to know the Customer Relationship. Information regarding the topic was collected using two sources that are Primary Data and Secondary Data. This project consists of five chapters. First chapter is about introduction about internship, Title of the study, Statement of the Problem, Need of the Study, Objectives of the Study, Research Methodology, Data Collection, Sample Size, Review of Literature and Limitations of the Study. Second Chapter is about Industry Profile, its present and future growth of the industry and it also consist of Company Profile which tells about a brief information about the promoter of the company, Vision and Mission, Quality Policy, Company’s Products and Services, Area of Operation, Infrastructure facility Competitors, SWOT Analysis of the company, Company’s future growth and prospects. Third Chapter is about Theoretical Background of the study and narration about the topic Customer Relationship. Fourth Chapter is Data Analysis and Interpretation Fifth Chapter is Findings, Conclusion and Suggestions. This contains the finding which was done during the research study and certain suggestion is given in order to make more improvements regarding Customer Relationship Management.