Project Report

Permanent URI for this community

Now showing 1 - 1 of 1

A Study on Promotional Strategies Adapted For BTL Sales with Reference to Max Retail
(2016-08-09T12:22:45Z) Prudhvi Raj, Reddy C
The below the line marketing (BTL) plays a vital role in marketing the products and creates a more brand awareness to the customers by advertising in store activities, promotional events, reward points to increase the footfall of the customers and BTL promotional activities is the best way in marketing to increase the sales. The fundamental point of BTL correspondence is to create private association with the client, and to rouse them to address us. So we can show particular data to our customers, and we can present oddities in an exceptionally lovely manner. This research deals with “A STUDY ON PROMOTIONAL STRATEGIES ADOPTED FOR BTL SALES AT MAX FASHION”. The primary purpose of this research is to study and understand effectiveness of BTL strategies and its influence on customer buying decision with respect to apparels at Max Fashion. Exploratory research methods had been adopted to conduct the study, where sample size taken was 100 of Max fashion commercial street branch only.