2015-16

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Challenges faced by ecommerce giant - Flipkart
(2016-03-31T08:05:50Z) Amita, Agrawal
The buying and selling of products and services by businesses and consumers through an electronic medium is Ecommerce. The first ecommerce website in India was established in 2002 and it was IRCTC. On similar lines “Flipkart” pioneered as India first online shopping portal. Though it has the first movers advantage, with a valuation @ $ 15.4 Billion (May 2015), the competition is immensely intense due to the entry to many domestic players and foreign giant Amazon in Indian ecommerce world. It is here that customers play and important role in sustainability and profitability of online sellers. Amidst this war it is essential to correctly position the brand image and ensure customer retention. This study focuses on identifying SWOT of Flipkart, its competitor, challenges faced and suggestions for maintaining profit and customer loyalty in this competitive environment