Communication strategies are about the alignment of communication with the goals of the business. Companies do not have a face, but they do have an image, which they need to maintain by consistently delivering to their customers. A company's employees are the means by which its services and products are actually delivered; therefore, it is vital for employees to know what the company wants to achieve. It is necessary for them to be to develop the skills of its employees to accomplish success. RUBAN (Rural and Urban) societies can be uplifted by developing soft skills in the youth for better employability