2017-18

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    A Study on Effectiveness of Digital Marketing In Mahindra And Mahindra Financial Services Limited
    (2018-10-16T10:38:46Z) Chetan, Patil
    Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient. The rapid growth of Digital Marketing industry is a direct consequence of the global phenomenon that is theinternet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared totraditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important forsmall- and medium-size businesses and start-ups), accurate targeting and excellent reporting OBJECTIVES of the study- To study the increase in business significantly with the application of digital marketing tools, To understand how digital marketing has impact on revenue generation, To know with digital marketing, you can respond to trends in real-time, To know business can significantly increase reach, To know with help of digital marketing is easy to track and monitor your customer. Methodologies adopted- secondary data is adopted and Microsoft excel is used as analytical tool The major limitation of the study was the scarcity of time even then, maximum care has been taken to arrive at appropriate conclusion the method adopted for collection of data is secondary data .after collecting data from the respective source, analysis and interpretation of data has been made on analyzing the data the findings were arrived.