2015-16

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http://172.16.1.132:4000/handle/123456789/6227

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Browsing 2015-16 by Subject "1NH14MBA30"

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    A Study on Customer Satisfaction and Competitor Analysis at Sakara Eye Hospital
    (2016-08-17T11:51:17Z) Dimple, Mathew
    The project reports explain about the study done for the purpose of project and company. The study is on the patient satisfaction and competitor analysis in Sankara eye hospital, Bangalore. Introduction of the study contains introduction about the internship, Topic chosen for the study, Need for the study, Objectives of the study, Scope of the study, Methodology adopted, Literature review & limitation of the study. The data collected by two sources i.e. Primary & secondary data. Primary data collected with the direct interactions with the officials & secondary data was collected with the help of past records, company websites & other magazines etc. Industry profile also prepared to know how the retail sector came into existence & the share of the retail sector in India. Company profile contains Promoters, Vision, and Mission & Quality Policy, Product profile, Competitors information, SWOT analysis, Future growth & prospects. While preparing this report it has been tried to reveal the insights of the study & a few recommendations & suggestions were also prescribed based on the observations & findings. I have also applied few research tools like questionnaire & survey methods to obtain the information from the respondents & thereby have analyzed the factor by using column chart. As part of my project programmer I got a chance to work at this area for a period of 10 weeks . During this period I have learned about this company & its work environment