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Item A study on the impact of social media influencers endoresement on beauty products in Bengaluru region(NHCE, 2024) Mohanraj M 1NH22BA086This research examines the deep effects of social media influencers' endorsements on beauty goods. The introduction of social media like Instagram, YouTube and TikTok transformed the beauty industry marketing strategy leading to influencers becoming expiration in influencing consumers behaviour as well how they perceive a brand. This study explores if influencers truly drive consumer purchase decisions, which demographics are most affected by these voices and the overall effectiveness of influencer marketing in comparison to traditional advertising.Item Systematic investment plan in mutual funds(NHCE, 2024) Ilayabharathi P 1NH22BA053It is a system used in any country like INDIA and U.S for collecting saving from society (financial surplus) and allocating it to investor, as based on the need of requirements. A robust financial system. Its functional diversification and efficiency, combined with its flexibility (as a labour input) helps in establishing a market- oriented productive & competitive economy. Informatization metric financial system needs to be transformed as well, it is necessary for this mature but not very healthy Olympus-the regularity of rapid economic development lure.Item A study on budgetary control at Maruti-Suzuki Pvt Ltd(NHCE, 2024) Rachana Uday Nayak 1NH22BA182This project was completed at Bengaluru's Maruthi-suzuki. The project "A study on budgetary control" is released. The project had a six-week duration. The study focuses on how to keep the company's budgets in check. Both academic and practical elements from the course are covered in the study. It contains the company's history, its goal and objective, and a SWOT analysis. Budgets are important in business because they compare actual performance to budgeted performance. Budgetary control studies can assist businesses in planning their sales, manufacturing, inventories, and other parts of their operations. Preparing a budget has the benefit of cutting down on unnecessary expenses. Managers & business owners are recommended to concentrate on budgetary control strategies in light of the presented facts.Item Procure to pay(NHCE, 2024) Yashmitha M Mollera 1NH22BA181The Procure-to-Pay process at ABB is a comprehensive end to end solution which effectively manages the entire procurement life-cycle. No matter what approach ABB uses for procurement, it can be rest assured that its methods and means are transparent in still order of decency through constant integrity with latest techno graphics also tight standards. This not only streamlines operations and cuts costs, but also boosts collaboration with suppliers - changing how the company really strategies. At ABB, our vision is to be the best company in electrification And Automation Business through excellence and constant innovation we are looking at everything from every possible way so that it creates value for our people.Item Sustainable Finance – The rise of Environmental Social and Governance investing and the role of finance in addressing climate change(NHCE, 2024) Yashawini O 1NH22BA180The financial industry is undergoing a dramatic shift due to the growing awareness of environmental, social, and governance (ESG) issues. This approach, known as sustainable finance, aims to incorporate these factors into investment decisions in order to create a financial system that promotes a more sustainable future. One of the main drivers of sustainable finance is the emergence of ESG investing, which is the practice of investors favouring businesses that exhibit sound environmental, social, and governance policies. In addition to matching investments with moral principles, this method can yield profitable results and match investments with moral principles. Lastly, sustainable finance is critical for combating climate change, allocating resources toward solutions, and lowering the financial risks associated with global warming.Item Marketing analytics(NHCE, 2024) Y Lakshmi Kanth 1NH22BA178Marketing analytics involves gathering and analyzing data from different marketing channels to derive insights. This process includes tracking key performance indicators (KPIs), assessing marketing campaigns, and understanding customer interactions. Techniques such as sentiment analysis, natural language processing (NLP), machine learning (ML), and network analysis are employed. These methods help businesses refine their marketing strategies, monitor brand mentions, and identify customer behavior patterns.Item Performance evaluation of public sector banks and private sector banks in India(NHCE, 2024) Vishwanath A 1NH22BA177The primary aim of this project is to enhance the efficiency of both public and private sector banks through performance evaluation in various countries, including India. The study involves comparing different public and private sector banks across India using secondary data sourced from official websites, financial statements, and relevant articles. The project seeks to understand factors affecting bank performance, with a particular focus on the impact of Nonperforming Assets (NPAs).Item Payroll operations through technology integration and analysis(NHCE, 2024) Vinutha K G 1NH22BA176In the 14th and 15th centuries, payroll was initially created when businesses realised they needed bookkeeping and accounting in order to operate profitably. Bookkeeping was once used to record sales and purchases, but it is now also used to record all company financial transactions, including payroll. Businesses began using accounting and bookkeeping to pay taxes on behalf of their employees as tax requirements grew and became essential. An original payroll technique was adopted by many business owners at the beginning of the twentieth century. Automated cost systems were considered a fiction because of inadequate technology. Before the late 20th century saw the emergence of automated technologies, most business owners chose to outsource the processing of payroll. After 1980s the payroll management system started becoming automated. Today more than 2000 payroll companies of America are serving 1/3rd of the business firmsItem A study on performance appraisal(NHCE, 2024) Vinitha N 1NH22BA174The performance appraisal system at Adecco is a vital element of the company's human resource management strategy. The objective of this study is to assess the efficacy of the performance appraisal process, ascertain its influence on employee motivation and performance, and pinpoint areas that require enhancement.Item Analysis of performance of stocks(NHCE, 2024) Vignesh S N 1NH22BA173Report "Analysis of the Performance of Stocks" covers this thorough study on stock performance with industry examples in technology, finance, health and consumer goods... The end goal is to help investors make use of what they learn for the purpose of their investment strategies by focusing on the historical context, important financial metrics and comparisons. The financial ecosystem hinges on the stock market, where companies raise capital and provide investors with an outlet to amass wealth. Stock performance analytics are key to better investment choice and portfolio management. This report, therefore, aims to evaluate historical stock performance of selected stocks and properties for each factor that determine the behavior/existence of a given type pf share in terms one's choice between stocks with regard this approach.Item Understanding consumer investment analysis: a study of influencing factors and preferences(NHCE, 2024) Venkatarajalupathi M 1NH22BA172Understanding Consumer Investment Analysis: The work titled ‘‘A Study of Influencing Factors and Preferences’ offers a detailed analysis of the factors affecting the investment behavior of the people. Drawing on primary research gathered through questionnaires, the study defines and examines demographic and psychological factors in the process of determining the impact of age, income, education, and occupation and risk perception, financial literacy, and behavioral biases on particular investment decisions. Also, it highlights the influence of economic factors, changing market conditions, geophysical or political factors, and innovation on investment activity. The document also expands upon the awareness of financial advice and information as pertinent in enhancing investors’ confidence and also in decision making aspects.Item Employee performance and productivity analysis at Ola cars(NHCE, 2024) Varun.R 1NH22BA171This study examines the determinants that impact the performance and productivity of employees at Ola Cars, a prominent automotive service company in India. The research tries to uncover the factors that contribute to high performance and productivity among employees by analysing key performance indicators (KPIs) and various productivity measures. The study employs a mixed-methods approach, utilizing both quantitative surveys and qualitative interviews, to investigate the influence of organizational culture, training and development programs, leadership styles, and motivating techniques on employee outcomes. The results are anticipated to offer practical observations for raising employee performance, therefore improving total organizational productivity and competitive advantage. The report provides suggestions for implementing effective management practices and making policy improvements to promote a productive work environment at Ola Cars.Item Asset allocation and portfolio construction(NHCE, 2024) Varun N 1NH22BA170Aggressive, semi-aggressive and conservative, these terms are framed to maintain balance between risk and reward. Fund allocation varies between stocks depending on market capitalization. In the stock market, the goal is to allocate the majority of your money to higher equity markets. Semi-aggressive investors prefer small and mid-cap stocks, while conservative portfolios have the highest risk in large-cap stocks. Stock selection involves analysing the market for performance, macroeconomic conditions, cyclical conditions and future prospects. Stocks selection criteria include profitability, liquidity, and leverage.Item The impact of remote work on employee productivity and job satisfaction(NHCE, 2024) V Vyshnavi 1NH22BA169The rise of teleworking to prominence has signified one significant stone tossed into the woodwork that is modern employment amidst a sea change occurring due to major advances in technology and global catastrophes brought on by COVID-19. This change has turned remote work from a specialized or informal setup into an integrated piece of modern working operations, and it forces organizations (and employees) to rethink how they approach the act - and measurements - of work. Historically, remote work was mostly restricted to certain roles and industries — including freelance writing, consulting, and IT support — where jobs could be done without being in a physical location. But the need for social distancing and public health measures has forced many industries to adopt telecommuting on a scale never before imagined. This change has led to a deep look at how it affects two of the most important employment factors: productivity and job satisfaction.Item The impact of influencer marketing on consumer purchasing decision(NHCE, 2024) Uthpala Chowdary B R 1NH22BA168In the Marketing world Influencer Marketing has been capturing a large space in the mind of brands. With growing internet usage and effective ways to target the right audience - Digital marketing has gained its importance. Especially with influencer marketing where with the advent of social media the way of interacting with consumers got revolutionised. Though Digitalization in India and usage of the internet has increased since 2015, Social media has gained its attention during pandemic years.Item Data analytics in agriculture(NHCE, 2024) Usman Pullat 1NH22BA167Agriculture data analytics is the branch of big data applications that examines agricultural businesses in order to optimise productivity, efficiency and sustainability. Data analytics enables farmers and agronomists through actionable insights provided by the integration of advanced statistical tools and machine learning algorithms to help them make the right decisions. Study of precision agriculture becomes data analytics for crop management, soil health monitoring with IOT technology, and sensors to optimize water resource management; in addition pest and diseases control,and being also predictive capability highly effective in the entire agricultural process. In order to collect correct and up-to-date data, it is vital for your business how well you deploy data gathering tools like sensors, drones, satellite imagery)IoT device), weaher station etc. This data is then analysed using statistical tech such as RA, TSA(timeseries analysis) and cluster analysis to enhance yield percentages predictions;to minimise the wastage of resources used in farming or crop production which includes fertilizers, manures etc.;and for a variety ways depending upon its efficiency including risk management. Use of data analytics in agriculture is also helping in farm operations and eventually to sustainable agricultural practices contributing indirectly for food security.Item Role of AI in recruitment process(NHCE, 2024) Usha J 1NH22BA166Recruiters look for talent and skill, while AI-integrated recruitment system completely shift the way recruiting is done in IT industries. In this project, we will investigate the role of AI in transforming recruitment within IT - its adoption rate, utility & challenges along with strategic implementation. This examination was aimed at: (a) exploring the implementation of AI technologies into recruitment process, with a focus on how they were leveraging and facilitating in recruiting processes; (b) determining if these tools are considered using direct evidence such as performance metrics for particular tasks or overall levels of productivity among others enabled by use of AI; (c), scrutinizing whether these utilized technologies created any difficulties; voicing steps that would be taken to improve them. The project covers multiple phases: from sourcing to screening, interviewing and onboarding so as to map the impact of AI during each stage- All the while gleaning insights both HR executives perspective along with current + past job seekers.Item A study on perception on the role of NEP on skill and value enhancemnt among arts, science and commerce graduates in Bengaluru urban(NHCE, 2024) Tharini K 1NH22BA165The National Education Policy was revealed on July 29, 2020 It also provides recommendations for potential reforms in Indian educational system. Items such as formal education within schools and university (and technical education). The NEP System simply operationalizes action points and revised curriculum activities to ensure that our education remains current with the demands of an ever-changing world. The NEP system lists a few aspects that are the major changes/future goals in education.Item Analyzing the impact of email marketing strategies on e-commerce success(NHCE, 2024) Tarun R M 1NH22BA164 Analyzing the impact of email marketing strategies on e-commerce successA thorough examination of email performance metrics, including important markers like open rates, click-through rates, and return on investment, may be found in an email marketing report. A well-written report provides insightful information on audience involvement and the overall efficacy of ads, going beyond a simple data gathering. This article provides professional guidance on creating compelling email reports that give agencies clear, actionable insights to help them make decisions and recommendations for their clients. To make reporting easier, it also comes with an email report template.Item Customer analysis at UNISOL communications(NHCE, 2024) Tamatam Vaishnavi 1NH22BA163This project focuses on customer analysis within Unisol Communications Company, leveraging business analytics to gain comprehensive insights into customer behaviours, preferences, and trends. The objective is to utilize these insights to enhance customer satisfaction, drive loyalty, and optimize marketing strategies, ultimately leading to increased revenue and market share.