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Item A Study on Online Marketing Effectiveness in Creating Brand Awareness(2016-08-18T11:15:36Z) Vaisakh, U VThe project is undertaken to study how online marketing techniques implemented by Masira Digital Marketing Pvt Ltd for Chumbak.com will help in creating brand awareness for the firm. Online marketing is changing the whole scenario of marketing where in companies needs to make very less investment but will be able to generate more leads. Online marketing is nothing but usage of tools provided by Google like Google Adwords, Google keyword planner, Google Analytics and other online applications like Alexa.com. It has display ads shown in web browsers and communicating about the products through email and mobile marketing. Brand awareness can be called as creating an image about a particular product or service provided by a company. This image determines whether the company will survive to see the future in any given economy. Having the best tools for marketing, and in this case online tools, is imperative to any company. While it is less expensive than the traditional forms of marketing, it is all the same risky because an impression (positive or negative) would reach an audience far wider than what a traditional form of marketing can help reach. The main idea behind this study is to get a broader understanding of the need and importance of online marketing for a company like Chumbak.com and the necessity of online marketing in today’s world. Competition is on the rise, and every corporate whether operating an online store or a traditional form of brick and motor store, must do everything possible to ensure they are far ahead in the game. Failing to have a foresight and plan of this sort would prove fatal for any organization in this generation.Item A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore(2016-08-18T11:12:48Z) Tribhuvan Kumar, KOne of the most powerful activities of marketing is an witnessing in all the durations of Indian retail sector. In these retailers always think about how to win the customers heart and reaching of customers expectations. If the advancement is an one of the vital role played in promotional strategy, but in this big bazaar having the advantage of first mover in an future sector, and creates specified formats and also it can be changes the purchasing behavior of people. Then this big bazaar providing several products under one roof with low amount of prices and this is helpful to the studying about promotional strategies. And this study of research topic ‘A Study on factors governing the effectiveness of Promotional Strategies at Big Bazaar” OMR Bangalore’ is an understand and attracting the customers into the big bazaar, then also developing the top level management of promotional strategy in big bazaar. And then in this Bangalore having the special pattern of shopping, then advertising is an advancement of significant apparatus, and this advancement is worked when the needs of customers fulfilled and also move of buying. And even when the set of objectives for the studying about promotional activities in big bazaar, the data collection was adopted by observations and through distributing of questionnaire and also using experimental research, primary research should be utilized. When the media services should Developing in retail industry, it can be publicists and after customers arrived into stores. Partho dasGuptha MD & Chief Executive officer, future media, says “you are conveying to the purchaser when and where: it is important at the season of settling on a buying choice”. The punch line of Big Bazaar says" MAKING INDIA BEAUTIFUL", and Wednesday is the least expensive day. And this study mainly considered about the offers gave by the big bazaar and using media strategy it should be conveying most customers and sample size is 100 for the purposes of the studyItem A Study on Customer Satisfaction at TVS Motors(2016-08-18T11:09:43Z) Nandan Kumar, TInternship is an integral part of the academic curriculum of VTU MBA. It is an initiative to bridge gap between knowledge and its application through a series of interventions that will enable students to gain insights and exposure to the industry. This ten week internship is a good opportunity to experience the practicality in terms of the subjects studied indeed it gives a practical exposure as well. The main objective of this internship is to.” “To provide an opportunity to apply theoretical concepts in real life situations at the work place.” “To sensitize the corporate culture and familiarize them with the corporate code of behavior.” “”To discover the professional strengths and weaknesses and align them with the changing business environment and to sharpen domain knowledge and get insight on cross functional skills.”Item A Study on Consumer Perception on Maruti Suzuki - Swift in Bangalore City(2016-08-18T11:06:31Z) Sridhar, SI have undertaken my internship in Kalyani Motors Pvt Ltd, the topic chosen for the study is Customer Perception on Maruti Suzuki – Swift, in Bangalore city. The study was conducted to analyze the factors that determine the customer perception towards Maruti Swift. Descriptive research methodology is used in this study to describe the characteristics of various attributes related to study. This study has helped me as an individual to understand various attributes like customer maintenance strategy, the advertisement strategy of Maruti Suzuki , the reason behind selecting the swift among the competitors and other attributes. To complete my task based on the study my aim was to interact only with the customers who visit the showroom and own Swift car. This project was carried out on a period of 10weeks. At the completion of my project in Kalyani Motors Pvt Ltd, I conclude that Maruti Suzuki is giving better service to the customers, but they need to concentrate towards the promotional strategy to attract more customers towards the brand. All the suggestion and recommendations through my study would help Maruti Suzuki to overcome its challenges and ensure that all their customer are satisfied.Item A Study on Customer Satisfaction Towards Honda CB Unicorn 160(2016-08-18T10:36:02Z) Somashekar, HThe project “A STUDY ON CUSTOMER SATISFACTION TOWARDS HONDA CB UNICORN 160” this is all about study to know overall level of satisfaction of the customers. This study provides information about the organisation, industry, about their various products, mission statement, vision statement and quality policy of the organisation and details about their competitors. The introduction gives detailed information on statement of problem, objectives of the study and a brief description on theoretical background of the study. Data analysis and interpretation gives details of responses of customers in the form of tables and graphs. Data analysis and interpretation is done on the assumption that information was correct as given by the respondents through a questionnaire.Item A Study on Supply Chain in Operation Management at Ahlers India Pvt Ltd(2016-08-18T10:32:56Z) Sharath, Kumar NThis project was done on ―A STUDY ON SUPPLY CHAIN IN OPERATION MANAGEMENT” at “AHLERS INDIA PVT. LTD”, Bangalore. The study is conducted as a consequence of some concerns which affect the efficiency of the company. The main aim of the study is to know the existing supply chain management in the company, to examine the problems related to supply chain management. SCM will empower to tackle complex business concerns. Descriptive research design have been used in this research study with the sample size of 100, primary and secondary data are used in this study. Some statistical tools are used to analyze the data collected for this study i.e. tables, charts, percentage analysis and chi-square test are utilized to study the supply chain management in Ahlers India pvt.ltd. The study is divided into 5 chapters starting with introduction followed by industry profile, and company profile, theoretical background, data analysis and interpretation. Ending with findings, suggestion, and conclusion.Item Study on the Impact of Brand Image on Customer Taste Preference, Overall Satisfaction and Loyalty Intention in the Context of Bajaj Auto(2016-08-18T10:28:29Z) Savan, MBrand Image: The imprint that flashes in the clients mind that portrays a Brands all out Persona. ―Products are something that is manufactured in plant but a brand is rather a thing that the client purchases in order to be a user for a longer period. Others would rather go-ahead and come up with a similar product but a brand is of a kind and differentiates itself from others. Products become obsolete but the longevity of a successful brand is immortal‖ Marketing Executive. It is barely questioned that Brands are valued assets that companies own. Brands are in fact reflected to be the solitary company asset that actually sustains overtime.Item A Study on Customer Satisfaction Towards Nandini Milk Products at BAMUL, Bangalore(2016-08-18T10:22:36Z) Sanjay, PThe project was undertaken at Bangalore Milk Union (BAMUL), Bangalore is one of the Milk Unions among 13 member unions in the Karnataka state and functioning at middle level between the Dairy Co-operative societies (DCs) member and Karnataka Milk Federation (KMF) where the milk procurement, pasteurization, processing and marketing is taking place, the unit was established in 1975. The study was done to understand the level of customer satisfaction, loyalty and perception towards the brand. Descriptive research methodology was used as an objective to understand the loyal customers of the organization. Convenient sampling was used, it was not possible to do a simple random sampling with the given time constrain. The primary data was collected- through Questionnaires addressed to 120 respondents. The secondary data was obtained from the company’s website, internal reports and broachers. The major finding of the study was that the company has got good market position for their major products. Most of the customers were loyal for the brand. The major recommendations for the company would be, the junction faces a lot of competition from the private brand so it must formulate sound strategy to overcome the competitive market. In order to retain its market share and growth potential, the union needs continuous development of new products and its product line. Retailer’s sales margin should be increased to motivate them to push the products.Item A Study on Brand Awareness of Orient Bell among Architects in Bangalore City(2016-08-18T10:10:59Z) Adarsh Murthy, S PAs a part of our curriculum a project work entitled “A STUDY ON BRANDAWARENESS OF ORIENT BELL AMONG ARCHITECTS IN BANGLORE CITY” was undertaken during forth semester. This study shows the company profile, Industry Profile, Product profile, SWOT Analysis of ORIENT BELL along with the problem taken for study. In this study the required information was collected in two ways: 1. Through Questionnaire 2. Website, books and company report etc. Primary data was collected using a questionnaire. The target customers of the study consist of architects. Based on study, certain inference has been drawn and a few suggestions have been made for the improvement of brand awareness concerned to orient bell. This study revealed some useful insights related to brand awareness among architects respect to orient bell. To sum-up, this study is expected to help the orient bell, in terms of improving or considering those factors where corrective action can be taken.Item A Study on 360 Degree Performance Appraisal on Employees Satisfaction and Job Satisfaction at SKP Projects Pvt Ltd.(2016-08-18T10:06:01Z) Rajni, SharmaPerformance appraisal system refers to the process of assessing the progress and the performance of the employee or an association of employees on an obsessed job which leads to their likely for ultimate improvement. It involves all academic measures recycled in functioning organizations and likely of employees. Flippo say, “Performance Appraisal System as a systematize, annually and a crucial assessment of an employee’s perfection in the things referring to his current job and his likely for a improved and superior job.” 360 Degree Performance Appraisals are regular and everyday analysis of worker work and achievements at intervals organizations. Commonly, the objective of a 360◦ performance appraisal are too: •Accord evaluation on performance to workers. • Establish worker training and development wants. • Report criteria accustomed to allocate organizational rewards. • Form a base for special decisions: earnings will increase, advancement, disciplinary actions, etc. • Give the chance for organizational designation and expansion. • Simplify and promote communication between worker and management. The Performance Appraisal System is now a days one of the most critical and demanding areas in the territory of human resource management. Although the increasing research executed by behaviour scientists, as we know that person remains a very complex human being, yet at the equivalent time he is capable of intensely high performance levels, given the appropriate environment and motivation. It is one of the most important and influential tool to balance & to regulate, process & to compensate and remunerate the performance of the employee. It is useful in analysing the achievements of employees and to calculate his input and addition towards the achievements of the overall and long term organizational goals. By concentrating the attention on performance of the employees, performance appraisal goes to the soul of personnel management and reverses the administration’s interest in the growth of his employees. 360 Degree Performance Appraisal is very useful in understanding the employees behaviour, work culture, involvement and comfort regarding the job they are performing. It is very useful for the organization in deciding employees’ promotion, transfer, incentives, pay increase and etc. Performance Appraisal is one of the peculiar parts of a manager’s obligations and duty. It is all about improving performance and ultimate effectiveness for the achievement of organizational goal as a whole and for the achievement of individual needs and requirements.Item A Study on Working Capital Management at Hemogenomics Pvt. Ltd(2016-08-18T09:30:34Z) ANkita, BarmanThe project titled working capital management is undertaken in Hemogenomics. Working capital management involves managing between the firm’s short term asset and its short term liabilities. The goal of working capital management is to ensure that the firm is able to continue its operations and that it has sufficient cash flow to satisfy both maturing short term debt and upcoming operation expenses. This project is based on analysis of working capital position of the company. Various factors which influences the working capital requirement are analysed in detail. For analysis research methodology is using through the data collection with the help of interaction with the financial manager of the company and by evaluating the annual publication. The secondary aim is to suggest the way of improving financial performance of the company. The motive is to find out the reason for inefficient use of working capital, how it will impact on overall performance of the company. However it is difficult to extract all the data of the company due to the time constraint. This project has been undertaken to strengthen my understanding and knowledge of working capital management in an organization and it also give me an opportunity to be a part of practical implementation of credit management.Item A Study on Risk and Return Analysis on Equity Shares Muthoot Finance Limited(2016-08-18T09:27:13Z) Anjana, S KThe report “risk & return analysis on equity shares of muthoot finance” is an analysis made to know the risk and returns involved in muthoot finance compared with the market and other non-banking companies. The main aim for the study is to help the investors to invest in the right place in order to earn maximum returns. The study is also made to compare the different companies with the market and how these different companies have been working for the past five years. The secondary data is collected in order to know how each company is being performed. To analyse the risk involved, the risk and return analysis is made. The tools which have been used in this study is Standard deviation for calculating risk (total risk), Beta (β) used in regression analysis for calculating systematic risk and Expected value for calculating returns. The investors can take high risk in order to get high returns. Therefore, this study helps and suggest the investors to invest in an high return giving company.Item A Study on Loans and Advances Chatered Sahakari Bank Niyamitha(2016-08-18T09:23:10Z) Gopinath, VThe major objective of the study is to properly understand the “LOANS AND ADVANCES” at “CHARTERED SAHAKARI BANK NIYAMITHA” analyze and suggest suitable measure to overcome the pitfalls. This is done by using the research method for analytical study. Annual report was used to collect the data. A basic limitation of project is that they did not provide all the information related to the company. Co operation various from one to another, hence there are a few information uncertainties. Due certain above assumptions are taken to study, the time limit is considered to be a big constraint. The study on “LOANS AND ADVANCES” co operative bank had the basic objectives of analyzing the various loans and advances schemes followed in the bank. Introduction gives detailed information about company profile that is about the bank, the bank vision, mission and quality policy, domestic competitors, company infrastructure facilities so on and about the topic, the statement of the problem, background of the study, objectives of the study and study on loans and advances attached under analysis of financial statements. Data analysis and interpretation gives the information of various related its performance in the last consecutive years in the form of tables and graphs and the data collection was compiled and summarized in a table. Data analysis and interpretation is done on the assumption that the information was correct as given by the guide. The findings and conclusion of the study are given at the end keeping in mind the objective of the study. The suggestions recommendation based on the observation are given for the action.Item A Study on Financial Performance(2016-08-18T09:13:32Z) Rekha, NThe project is carried out at Toyama Electric ltd, Bengaluru, for the duration of ten weeks. The title of the project is “Study on Financial Performance to Toyama electric ltd”. It takes 5 years financial reports and analyses the financial position of the company. The project tries to find an answer by taking into consideration the various financial statements in the business. A research has been conducted in the vicinity Bengaluru to understand the company culture collect the financial information based on balance sheet is prepared. A Ratio analysis, comparative & common-size balance sheet study also been conducted in order to understand performance & financial strengths’ of a company. The results of the project will help in finding the different aspects of the business. The research is mainly aimed for Toyama ltd as well as act as reference guide in understanding the financial ratio of the business project will also act as a projected financial performance for them & used as reference of the company.Item A Study on Fundamental Analysis of Pharmaceutical Companies at Share Khan, Bangalore(2016-08-18T09:10:55Z) Mamtha, SThe main aim of this study conducted in Share khan Ltd, Bangalore was to assess the financial performance of five pharmaceutical companies based on its market capitalization and recommend the investors for investment, fundamental analysis was used to understand the industry, company performance of the last five years and make authentic and meaningful investment decisions. Conducted a five year’s price analysis of pharmaceutical stocks is to how much the investors can earn a return if they have invested. The data was collected mainly from secondary sources and some primary sources. The pharmaceutical sector is growing fast and have potential for future growth. Hence the study aims to find out the prospective pharmaceutical stocks, and recommend for the benefit of investors decision making.Item A Study on Financial Statement Analysis of Central Bank of India(2016-08-18T06:57:09Z) Minu, RawatThe project is undertaken at Central Bank of India as a part of MBA programme with the objective of study of “Financial Statement Analysis using Trend Analysis”. Throughout my study I mainly worked to review the accounting activities in the bank. I went by different divisions of the bank furthermore experiential different operations that are done. Later the information was gathered by communication with the representatives and by reference of yearly reports and administration reports of the association. The objective of the study is to know the financial performance of Central Bank of India by analysing all the items contains in the financial statement and calculate the trend whether it is upward or downward during the years 2010-2011 to 2014-2015. The data is taken from primary and secondary sources like annual reports, interviews, observations, journals, newspaper, company’s past records etc. The report will come up with useful suggestions and findings which will help the bank to improve their performance.Item A Study on Cash Management at Narayana Health Pvt. Ltd(2016-08-18T06:53:14Z) Raghavendra, GThe project work was done at NARAYANA HEALTH PVT LTD , in order to fulfill the requirement of MBA degree from Visvesvaraya Technological University. The major purpose of learn be to assess the cash management and also controlling techniques at Narayana health private limited. The growth and success of the company depends on the profit earning. So it is essential to make study through ratio analysis at narayana health private limited in bommasandra. The project report is divided into 5 chapter, chapter 1 includes introduction of study, objectives, scope of study, literature review and in episode Two includes Industry and also company summary, product or services summary and vision ,mission ,quality policy, SWOT analysis. Chapter 3 is all about Theoretical study of the project. Chapter 4 is about research study or Data Analysis on inventory management and control through ratio analysis and cash flow statement analysis. The analysis has made through annual sheet and cash flow statements. This project tries to evaluate how the management of cash is done in NARAYANA HEALTH PRIVATE LIMITED, through determination of the overall cash related ratio like cash ratio, cash to working capital ratio, Cash to current assets , cash to current liabilities and five years cash flow statements.Item A Study on Credit Risk Management of Bhavasara Kshtriya Co-Operative Bank Limited, Bangalore(2016-08-17T14:34:51Z) Mithun, SBahavsara Kshatriya Co-operative Bank is one of the oldest co-operative bank serving its community. It was recognized on 20th April 1966 as “Bhavasara Kshatriya Co-operative Bank”. The bank is under the control of state co-operative bank as per act. Rules and regulations are according to RBI and state government control. The main motto was to provide financial assistance to the community. Under the great gospel of “ONE FOR ALL AND ALL FOR ONE” The management of credit risk is a significant aspect to be considered by any lending institution especially in banking sector. Every decision that is associated with lending is always associated with the risk. Risk cannot be measured in perfection or with any terms or units. It can only be assessed and analyzed on the basis of information that is available. The main objective of the study is to understand and gain insights into the credit risk management and its activities of the Bhavasara Kshatriya Co-operative Bank. The study is to draw up some suitable strategies at the business level to accomplish and attain the levels of exposure, standards and amount of recovery on loans measured in terms of percentages. The study also covers NPA levels and also assess the risk that is associated with it. This helps the banks to develop healthy portfolios and guards them against the sickness. The study can help the bank in identifying the crucial aspects through which it can reduce risk by diversifying its portfolio through lending loans to too many sectors instead of issuing it to only selected sectors. The research conducted can be followed up by informing the bank about the risk, and the measures that the bank should take to reduce the risk and also to reduce the NPA levels. Whenever the bank is able to recover more loans, it will be in s good position because the bank’s NPA levels are decreased.Item A Study on Working Capital Management with Reference to BEML Limited(2016-08-17T14:30:20Z) Sowmya, DWorking capital is essential for competently carrying the day to day tasks of every business. In every industry the problem of operative WCM is of vital importance as huge amount of funds are invested in the form of various current assets. When there is a deficiency in efficient management of working capital, so it would be hard to achieve the basic objective of organizational efficiency. While managing the working capital the company faces 2 main questions. First is the assumed level of sales and related cost considerations and the prime amount of cash, a/c’s receivables and stocks that the company should have. The firm should also analyze the economical way finance these working capital requirements. This project deals with the study of working capital management in BEML, KGF for the period of 5 years. With this regard the important objective of the study was to identify the issues related to working capital and to analyze the impact of working capital components on total profitability of the company. The study was under taken at BEML, KGF (EARTH MOVERS DIVISION). The tools used for the study was ratio analysis and change in working capital data was from various secondary source.Item A Study on Credit Risk Management with Reference to State Bank of Mysore(2016-08-17T14:26:50Z) Joshua, VinuthanState Bank of Mysore is one of the earliest banks from the 20th century in the country, it is one of the associates of State Bank Group. It was started as Bank of Mysore Ltd in 1913. It was founded by the then Government of Mysore with a banking committee which was headed by Dr. Sir M Visvesvaraya with its headquarters situated at Bangalore. Credit risk Management is of great importance to any lending institution especially in banking sector. No lending decision is risk free. Risk involved in any decision cannot be measured in absolute terms/units. It can be assessed relatively on the basis of available information. The objectives of the study is to understand the activities pertaining to credit risk management at State Bank of Mysore, examine the exposure to credit risk of the bank, study the impact of risk management in reference to capital adequacy, evaluate the asset quality of state bank of mysore and also provide valuable suggestions based on the study. The finding from the study is that the bank has proper loan appraisal and follow-up and very careful loan screening procedure is undertaken by the bank and also the timely disbursement of approved loans is done to avoid defaults, the bank has primarily lend loans to the Priority Sector and Other sectors such as agricultural finance, MSEs, Self Help groups, women entrepreneurs etc. Due to steps taken like reclamation, restructuring, sale of assests of defaulters of the by Bank has considerably bought down its overall NPAs level by 33% causing in lessening of Bank’s net NPAs to 2.10%. The suggestion from the study is to the bank is that Bank can reduce risk through diversification of portfolio like lending loans to many of the sectors instead of lending to particular sectors, it can use derivatives more meticulously for credit risk management as it is very effective method of reducing risk and clear all NPAs to have a higher income to the bank. The research can concluded by saying that the bank has to concentrate towards the assessment of risk, reducing the risk which is involved in lending credit. If NPA level increases, the profitability decreases. Lower the NPA, the profitability and value of the bank increases. So bank mainly should concentrate on reducing the non-performing assets (NPA) and lessen the risk by diversification of portfolio for lending loans.