Tours & Travel Management
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Date
2019-09-09T11:14:39Z
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Abstract
The importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. A marketing decision support system (MDSS) can be of particular importance as it supports organizations in collecting, storing, processing, and disseminating information, and in the decision-making process by provid- ing forecasts and decision models (Little 1979). The following article provides insights into a successful implementation of a MDSS in tourism. Based on findings on the analysis of the system’s protocol files, it discusses the information needs in tourism management.
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6vfsb7021, Harish Kumar S, TOURS AND TRAVEL MANAGEMENT, BCA Project Reports