A Study on Customer Satisfaction Towards Nandini Milk Products at BAMUL, Bangalore
| dc.contributor.author | Sanjay, P | |
| dc.date.accessioned | 2016-08-18T10:22:36Z | |
| dc.date.available | 2016-08-18T10:22:36Z | |
| dc.date.issued | 2016-08-18T10:22:36Z | |
| dc.description.abstract | The project was undertaken at Bangalore Milk Union (BAMUL), Bangalore is one of the Milk Unions among 13 member unions in the Karnataka state and functioning at middle level between the Dairy Co-operative societies (DCs) member and Karnataka Milk Federation (KMF) where the milk procurement, pasteurization, processing and marketing is taking place, the unit was established in 1975. The study was done to understand the level of customer satisfaction, loyalty and perception towards the brand. Descriptive research methodology was used as an objective to understand the loyal customers of the organization. Convenient sampling was used, it was not possible to do a simple random sampling with the given time constrain. The primary data was collected- through Questionnaires addressed to 120 respondents. The secondary data was obtained from the company’s website, internal reports and broachers. The major finding of the study was that the company has got good market position for their major products. Most of the customers were loyal for the brand. The major recommendations for the company would be, the junction faces a lot of competition from the private brand so it must formulate sound strategy to overcome the competitive market. In order to retain its market share and growth potential, the union needs continuous development of new products and its product line. Retailer’s sales margin should be increased to motivate them to push the products. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6485 | |
| dc.language.iso | en | en_US |
| dc.subject | Sanjay P | en_US |
| dc.subject | 1NZ14MBA45 | en_US |
| dc.subject | A Study on Customer Satisfaction Towards Nandini Milk Products at BAMUL, Bangalore | en_US |
| dc.title | A Study on Customer Satisfaction Towards Nandini Milk Products at BAMUL, Bangalore | en_US |
| dc.type | Other | en_US |