Marketing Research Project on Difference Between Customer Expectation and Perception at Akzonobel
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Date
2016-08-10T12:18:52Z
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This project is about the study of difference in customer expectation and perception.in order to do this we have to know about the SERVQUAL model. To know the gaps in services. The major problem with this company was delay in the production time, as a result they were lacking the delivery time as promised to the customer.
In order to solve the problem the research was conducted, so that mistakes can be rectified by finding the solution to the problem. The collection of data are done with primary as well as secondary sources. It time of production has been recorded and the customer response is collected through questionnaire and the data has been analyzed accordingly.
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Marketing Research Project on Difference Between Customer Expectation and Perception at Akzonobel, Jayanth Kumar G, 1NH14MBA50