A Study on Brand Image of Home Colors Products with Respect to Parameshwari Exports Pvt. Ltd
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Date
2016-07-27T11:41:07Z
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Abstract
The textile sector is one of the booms for the Indian economy, which has generated
huge employment for both the skilled and unskilled labors. After the Agriculture sector the
textile sector has generated huge employment opportunities in India. More than One-Fifth of
the working population is dependent on this sector for employment.
Parameshwari Exports Pvt Ltd is one of the leading manufacturers of textile products
and home furnishing items from a wide range of variety like Curtains, Cushion Covers, Table
Linen, Mats & Throws, Kitchen Linen, Bed Linen, Towels, Bedspreads, Bed Covers, Bed
Quilt, Duvet Cover, Table Cover, Floor Cushions, Curtain Valance, Pillow Cover, Throws And
Furnishing Fabrics, Napkins.
It was a good experience doing the internship on “A study on Brand Image of Home
Colors Products with respect to Parameshwari Textiles Pvt Ltd”. The researcher tried my
level best to know the various departments and functions of the company, from production to
marketing of the home furnishing Products during the Internship study.
The collection of data was done through a structured questionnaire and personal
interview with the customers through online and offline methods. The size of the sample was
100 by the simple random sampling method. The collected data is evaluated. Most of the
customers have a good opinion and reviews about the Brand Image of Home Colors products.
In this report the researcher attempted to know about the Brand Image of Home Colors
Products, which may help the marketing department of the Parameshwari Exports Pvt Ltd
Company as well. The study is focused mainly on the respondent’s perception of the Home
Colors Products.
This study raises that more advertisements are needed for the product and company
development with the help of Brand Ambassadors which will entirely play a major role in the
brand development of the Home colors products and also to build the image of the Company.
It can be concluded that Home Colors is one of the brand that has entered the market,
which influences the daily life of the customers. Parameshwari Exports Pvt Ltd is an
organization, which strives hard for developing a strong Brand Image. This project at the end
reveals some suggestions, which can help, in the higher increase of sales.
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Venkatesh R, A Study on Brand Image of Home Colors Products with Respect to Parameshwari Exports Pvt. Ltd