A Study on Customer Perception Towards Advaith Hyundai, Bangalore
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Date
2017-04-21T09:55:55Z
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Abstract
The research has been conducted to study the customer perception towards Advaith Hyundai.
The study involved questionnaire method and was undertaken through personal interview with the customer in Advaith Hyundai Outlets. The sample size of 100 customers were chosen.
The questionnaire is structured, comprising of open ended & close-ended questions, which was designed to obtain the required information from the respondents keeping in mind the objectives of the study.The analysis & inferences were made according to the varied opinions of the respondents regarding the customer perception adapted and implemented in Advaith Hyundai outlets. The attributes that influence the customers to select Advaith Hyundai are its quality, service, availability and sales of spares, and value of money offered etc. The customers have given good & excellent ratings for Advaith Hyundai outlets. Based upon inferences conclusion was drawn the conclusion points towards their recommendations for satisfaction among the customers and thereby the company to attract more number of customers.
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Yathin TM, A Study on Customer Perception Towards Advaith Hyundai, Bangalore, 15P35G0113, MBA BU Projects