Customer Satisfaction of TVS Vehicles at Suryapratap TVS
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Date
2018-10-10T10:47:35Z
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Abstract
India is the third largest producer of two wheelers after Japan and China. The two-wheeler industry in India has enjoyed a wider appeal with the masses as a means of private transportation.
The Indian two wheeler structures were quite monopolistic during the first thirty seven years since independence, when industries grew at a slow pace.
Bajaj auto had an undisputed leadership over the market.
1. Consumers had to literally wait for years before acquiring a Bajaj vehicle.
2. The industry registered a compounded growth rate of 12% during the seventies.
The second phase began in the mid eighties when the sector was particularly deregulated. This phase saw Japanese companies tying up with domestic players and newer models were introduced in specific segments. Even though the demand was apparently strong for scooters, most of Japanese opted to produce motorcycles except Kinetic Honda, which choose to manufacture scooters.
The annual growth rate for the two wheelers industry during this phase stood at 16%.The third phase began in 1994, when sales started picking up the market saw a steep increase in the demand. In 1995 the industry produced about one million scooters, six lakh motorcycles. During April 1995 to December1995 scooter sales grew by 17.26% and motorcycles sales grew by 37.16%. By January 1999 the scooter sales started dipping and the motorcycles sales started reaching new height with the use of new technology and with the emergence of new models in the market.
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Tejus R, Customer Satisfaction of TVS Vehicles at Suryapratap TVS, BBA 2018 Project Reports