A STUDY ON B2B PROMOTIONAL MERCHANDISE w.r.t COMPANYSTORE.IN
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Date
2019-07-24T09:52:59Z
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I am Manukonda. Dolly (USN 1NH17MBA45) of New Horizon College of Engineering. I have done my internship in CompanyStore.IN, Bangalore. In my internship I have visited multinational companies across Bangalore. The report was written after getting the first hand information from the interaction with the customers.
Title of the Internship Report is “A study on B2B promotional merchandise w.r.t CompanyStore.IN, the objectives of the report are to understand the awareness of promotional merchandise among the customers and their satisfaction towards the promotional merchandise they receive.
The study is carried across Bangalore for a period of 8 weeks.
Methodologies used to achieve the objectives are non-probability method with convenience sampling, and chi square, regression test are conducted to analyze the data.
The successful completion of the report indicates that the future of marketing is welcoming the market of promotional merchandising and companies adapting the trend of corporate gifting.
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1NH17MBA45