Marketing Plan and Marketing Strategy Creation For A Budding Brand At Companystore.In
| dc.contributor.author | SHIVANI, THAPLIYAL | |
| dc.date.accessioned | 2019-07-24T12:04:08Z | |
| dc.date.available | 2019-07-24T12:04:08Z | |
| dc.date.issued | 2019-07-24T12:04:08Z | |
| dc.description.abstract | Brand and brand value are words that are grandly used in meetings and focus group discussions as the bounty/eventual pear of success that the organization is looking to achieve. And of-course, for the longest time, it has been the trend in the brand promotion space. But today the dynamics of our customers have changed largely. Their way to consume content, their association with brands and the popular image a brand projects are now more in the consumer’s hand than in the producer’s. What we now need to understand, as marketers is that we cannot succumb to old methods of brand value creation and propulsion because the audience has evolved. They do not feed upon what is available, they are hunters of content they like. Present day consumers are fine tuned to dig out the best of content from the vast sea that the internet is and stick to it. So how does a marketer who is responsible for a brand push it to the right customers? The toughest task for a marketer is to make the right information reach the right audience. Interestingly, a promotional ad is the needle in the hay stack that nobody is looking for, but if found, will be of great use. Marketing plan and marketing strategy change and evolve with time according to the consumer habits and this project has led me to explore modern day marketing strategies, importance of Integrated Marketing communication and record its impact. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/11101 | |
| dc.language.iso | en | en_US |
| dc.subject | SHIVANI THAPLIYAL | en_US |
| dc.subject | 1NH17MBA74 | en_US |
| dc.title | Marketing Plan and Marketing Strategy Creation For A Budding Brand At Companystore.In | en_US |
| dc.type | Other | en_US |