An Analysis on Visual Merchandising Strategies Followed by Big Bazaar with Reference to Food and Apparel
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Date
2016-08-17T12:54:40Z
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Abstract
The organizational study has been conducted at Big Bazaar Koramangala Bangalore the
project work mainly aimed getting some exposure to the actual working environment this
project report gives detail of the industry company profile product profile structure
competitors mission vision
This study helped me a lot for analyzing the market understanding retail business finding and
suggestion and recommendation of this report might be helped for the company to improve
its business performance
The study was entirely conducted in the company premises of Big Bazar the data has been
collected from questionnaires and interviewing customers SWOT analysis was also done to
identify the opportunity and threats.
Study was done under the title of “AN ANALYSIS ON VISUAL MERCHANDISING
STRATEGIES FOLLOWED BY BIG BAZAR WITH REFERENCE TO FOOD AND
APPAREL” at Bangalore for twelve weeks the structured questionnaire was prepared the
study is concerned with the collection of data completion analysis and making suitable
inference. Research methodology gives the information on the type of research the survey the
procedure and techniques of gathering data sample size and limitation of the study.
The introduction gives detailed information on the problem statement objectives of the study
and theoretical background of the study data analysis and interpretation gives detail of
response of customers in the form of tables and graph the data analysis and interpretation is
done on the assumption that information was correct from the respondents through a
questionnaires.
The findings and conclusion of the study are given at the end keeping in mind objective of
the study. The suggestions and recommendations based on observation are given for the
action to be considered for a better improvement of merchandise presentation in the store.
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An Analysis on Visual Merchandising Strategies Followed by Big Bazaar with Reference to Food and Apparel, Mohammed Kabir Pasha, 1NH14mba81