An Analysis on Visual Merchandising Strategies Followed by Big Bazaar with Reference to Food and Apparel
| dc.contributor.author | Mohammed, Kabir Pasha | |
| dc.date.accessioned | 2016-08-17T12:54:40Z | |
| dc.date.available | 2016-08-17T12:54:40Z | |
| dc.date.issued | 2016-08-17T12:54:40Z | |
| dc.description.abstract | The organizational study has been conducted at Big Bazaar Koramangala Bangalore the project work mainly aimed getting some exposure to the actual working environment this project report gives detail of the industry company profile product profile structure competitors mission vision This study helped me a lot for analyzing the market understanding retail business finding and suggestion and recommendation of this report might be helped for the company to improve its business performance The study was entirely conducted in the company premises of Big Bazar the data has been collected from questionnaires and interviewing customers SWOT analysis was also done to identify the opportunity and threats. Study was done under the title of “AN ANALYSIS ON VISUAL MERCHANDISING STRATEGIES FOLLOWED BY BIG BAZAR WITH REFERENCE TO FOOD AND APPAREL” at Bangalore for twelve weeks the structured questionnaire was prepared the study is concerned with the collection of data completion analysis and making suitable inference. Research methodology gives the information on the type of research the survey the procedure and techniques of gathering data sample size and limitation of the study. The introduction gives detailed information on the problem statement objectives of the study and theoretical background of the study data analysis and interpretation gives detail of response of customers in the form of tables and graph the data analysis and interpretation is done on the assumption that information was correct from the respondents through a questionnaires. The findings and conclusion of the study are given at the end keeping in mind objective of the study. The suggestions and recommendations based on observation are given for the action to be considered for a better improvement of merchandise presentation in the store. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6466 | |
| dc.language.iso | en | en_US |
| dc.subject | An Analysis on Visual Merchandising Strategies Followed by Big Bazaar with Reference to Food and Apparel | en_US |
| dc.subject | Mohammed Kabir Pasha | en_US |
| dc.subject | 1NH14mba81 | en_US |
| dc.title | An Analysis on Visual Merchandising Strategies Followed by Big Bazaar with Reference to Food and Apparel | en_US |
| dc.type | Other | en_US |