A Study on Customer Satisfaction and After Sales Service at Arvind Motors
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Date
2016-07-27T12:23:30Z
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Abstract
The project work was done at ARAVIND MOTORS PVT.LTD in order complete the
obligation of MBA degree from Visvesvaraya Technological University. The most
important objective of the study is to study the factors which influence the consumer
promotion. To know the responsiveness of the company, to be familiar with the after
sales service offered by the company, to be familiar with the levels of fulfillment of
the customers.
Aravind Motors Pvt. Ltd deal with the Heavy Commercial Vehicles, Medium
Commercial Vehicles and Light Commercial Vehicles. Separately starting this it have
its individual Services Center and Spare Parts Center. In the current situation the
manufacturing has known utmost significance of doing exacting task at greatest time I
arrange to satisfy the customers and attract new customers. In this project we can find
out customer of Aravind Motors Pvt. Ltd have satisfied with services provide by them
and factors influence the Buying Behavior of Tata Light Commercial Vehicles. The
project highlights on “Customer Satisfaction and After Sales Service All Commercial
Vehicles at Aravind Motors Pvt. Ltd”
The increase and achievement of the organization depends on the levels of the
marketing skills and its effectiveness. So it is important to create the marketers and
distribution skilled and efficient by provided that preparation.
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Darshan H S, A Study on Customer Satisfaction and After Sales Service at Arvind Motors, 1NH14MBA28