Evaluating the information technology enablers in travel and Tourism industry
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Date
2015-05-19T08:45:14Z
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Abstract
The information technology (IT) is found to be a significant predictor of travel and tourism (T&T)
competitiveness. The paper begins with a literature review to investigate the IT enablers in the Indian T&T
sector. The purpose of the research paper is to identify the IT growth enablers of the Travel and tourism (T&T)
in India. This paper also establishes a hierarchical relationship among the IT enablers affecting the growth of
T&T. Interpretive Structural Modelling (ISM) has been utilised to identify how these enablers are related. The
IT growth enablers are also modelled to find their role and mutual influence. This research will also help to
formulate the strategies to overcome challenges in T&T industry. The research found that the dependent
enablers are Individual usage, Economic Impacts, Social Impacts and Market Environment. Independent
enablers are Skills, Political and Regulatory framework, Business and innovation environment, Infrastructure
and digital content, Affordability and Business usage. The Government is an autonomous enabler. No enabler is
linkage.
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Evaluating the information technology enablers in travel and Tourism industry, Sancharan Roy, Sheelan Misra, India, Service sector, growth enablers, Interpretive Structural Modelling (ISM),, structural selfinteraction matrix (SSIM), Travel and Tourism, Information Technology