A Study on Effectiveness of Marketing Strategies at Sunness Capital India Pvt Ltd
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Date
2018-10-17T07:55:29Z
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Abstract
Investors attitude towards “SUNNESS CAPITAL INDIA PVT LTD” and its marketing activities." Investments are a most widely used debt for personal transportation of debts, in these modern world investments has become a necessity of most of the people. In the world we have numerous investments brands available throughout the world for all segments of the market. . To know the awareness of the users towards the different brands of investments. To evaluate the consumer perception on Equity investments. To study brand Awareness of Sunness capital. To Study the effectiveness of marketing strategies of Sunness Capital The study covers research on SUNNESS CAPITAL INDIA PVT LTD. users in the different areas of Bangalore city such as colleges and offices and other important business -places. The results of the survey are valid proof to show that EQUITY rank high quality and brand image. It has been observed that SUNNESS CAPITAL INDIA PVT LTD. Company has maintained an excellent product image among the consumer of the investments’ and the company has also a good network of salesmanship. In fact, these things will contribute in a long way in improving product image as well as corporate image but in this competitive field one should not be satisfied with the present performance. In order to maintain high competitive efficiently there should be continuous product planning and market improvement. Modern market is consumer oriented therefore to be well of it is immensely necessary for creating and maintaining brand image in the minds of people.
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Jampani Ravindranath Reddy, 1NZ16MBA17