Brand Equity Of Kuttiyanickal Rubbers Pvt.Ltd
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Date
2015-12-12T08:23:24Z
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Abstract
The project work was done at KUTTIYANICKAL RUBBERS PVT LTD, KOTTAYAM in order to fulfill the requirement of MBA degree from Visvesvaraya Technological University. The main objective of the study is to know about the brand equity of KUTTIYANICKAL RUBBERS.
Brand equity is needed for any organization to achieve their marketing goals. KUTTIYANICKAL RUBBERS PVT LTD is a private company registered on 05/10/1990 with a vision to bring quality rubber product into homes of Kerala in south India.
The project report is divided into five chapters. Chapter 1 and 2 includes the introduction, objectives, need , scope of the study , literature review , industry profile , company profile , future growth and prospects , vision & mission and quality policy. Chapter 3 includes theoretical background of the study.
Chapter 4 is about analysis and interpretation of data. The research design adopted was descriptive research methodology. A survey was done by collecting one hundred and fifty customers of KUTTIYANICKAL RUBBERS PVT LIMITED. The sampling design used was convenience sampling. Process of analysis was done through excel sheets, frequency table, percentage analysis etc. Secondary data used by company’s journals, old records, websites, etc. These secondary data helps to make study more professional and easy. The research study helps to identify the level of Brand Equity about the KUTTIYANICKAL products.
Chapter 5 is all about the findings, suggestion &conclusion. In finding, analyses the data and done the suggestion and conclusion part.
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Brand Equity Of Kuttiyanickal Rubbers Pvt.Ltd, Merin Elsa Jacob